Here is how MadKudu can increase your pipeline generation from your product signups:
Read along to learn more about each use case. Once you’ve identified your use case, here is how to get started.
Run PLS Sales Plays
MadKudu assigns specific and relevant outreach messages to respective PQL/PQA types so every PQL/PQA gets treated the right way. For Example the ‘Enterprise Feature PQA’ gets a specific feature highlight message while the ‘User hits plan limit’ gets a message offering support in right sizing their plan.
This use case is most helpful when:
you are treating all product signups the same by sending a generic welcome message
your free to paid conversion rate (sales assisted) is low and your Sales team needs to send more relevant messages
Qualify and Prioritize Product users and accounts with Scoring (PQL/PQA)
MadKudu will analyze the first and third party signals and attributes that historically led to a successful outcome. With that you will get a score that allows you to prioritize your product signups that are more likely to purchase a larger plan tier / enterprise plans. More details can be found here (link to scoring documentation)
This use case is most helpful when:
you have a very large volume of product signups and cannot afford to send your Sales team after all of them so you need to prioritize
you have a lot of user on free or lower tier plans and you want to move them to higher plans
Automate PLS outreach tasks
MadKudu identifies users that fall into a specific audience for example 'users who are close to reaching their plan limit' and enroll these in an automated sequence in your Sales engagement system.
This use case is most helpful when:
you want to automate sales outreach so your sales team work product signups more consistently
you are going after an SMB or MidMarket segment with low ACV’s and you need to make sure your acquisition costs stay low
Get 360 insights on product users and accounts
MadKudu aggregates all 1st, 2nd and 3rd party buying signals both, from your systems as well as from the MadKudu signal catalog and brings that data into a single view right within Salesforce or your Sales Engagement System. No need for multiple logins, jumping between tabs and losing a lot of time finding relevant information. This is particularly important for bringing in product engagement data into your Sales workflow
This use case is most helpful when:
your sellers are spending a lot of manual effort for their account research. They have to log into different tools and systems to get the information they need to inform their outreach
product telemetry and usage metrics are either not accessible for sales at all or in dashboards that are hardly readable and require a separate log in