MadKudu can help your Customer Success team to increase business outcomes by improving expansion and upsell efforts:
Read along to learn more about each use case. Once you’ve identified your use case, here is how to get started.
Run Expansion / Upsell plays
MadKudu assigns specific and relevant outreach messages to respective customer segment so every customer gets treated the right way. For Example the ‘Customer with positive NPS score’ gets a feedback prompt while the ‘accounts with increase in users in the last 30 days’ gets a message supporting the onboarding of new users.
This use case is most helpful when:
your Account Managers don’t have a programmatic way to engage with their respective customers
upsell / expansion conversations are initiated with either fully manually curated emails or generic outreach and are not effective
Identify Upsell / Expansion opportunities
MadKudu will analyze the first and third party signals and attributes that historically led to a successful outcome. With that you will get a score that allows you to prioritize your customer accounts that are more likely to upgrade Automate Upsell / Expansion post-sales outreach tasks.
This use case is most helpful when:
you want to proactively identify upsell opportunities rather than waiting for your customers to raise their hand and ask for an expansion
Get 360 insights on customer accounts
MadKudu aggregates all 1st, 2nd and 3rd party engagement signals both, from your systems as well as from the MadKudu signal catalog and brings that data into a single view right within Salesforce or your Sales Engagement System. No need for multiple logins, jumping between tabs and losing a lot of time finding relevant information. This is particularly important for bringing in product engagement data into your Account Management workflow
This use case is most helpful when:
your sellers are spending a lot of manual effort for their account research. They have to log into different tools and systems to get the information they need to inform their outreach
product telemetry and usage metrics are either not accessible for sales at all or in dashboards that are hardly readable and require a separate log in