Formerly MadKudu — now part of the unified HG Platform
Welcome to HG Insights! 🤗
We’re here to help your Revenue, Sales, and RevOps teams generate more pipeline, more efficiently by turning your data and market signals into actionable growth insights
The HG Platform combines:
• HG Fabric Data — the industry’s richest technographic, firmographic, and intent intelligence, and
• AI Agents & Activation Workflows — built-in intelligence that interprets your 1st party data and automates the next best action for every account.
Together, they help your teams understand where to focus and how to act — from strategy to execution, all in one place.
What the platform does
The HG Platform connects your first-party data (CRM, marketing automation, product usage) with HG’s global dataset to deliver AI-driven insights and automation across your GTM motions.
It helps you:
• Identify the best accounts and prospects to engage
• Understand why they’re in market and what to say to win them
• Use AI Agents to analyze, prioritize, and personalize outreach at scale
• Automate prospecting and sales follow-ups directly from your existing tools
Next steps
If you’re new to HG Platform, here are a few recommendations of articles to check out: