Here is how you can use MadKudu to generate more pipeline in your outbound and ABM motion and increase team productivity:
Give sellers 360 account insights (single pane of glass)
Read along to learn more about each use case. Once you’ve identified your use case, here is how to get started.
Run Outbound Sales plays
MadKudu give your sellers tens of proven prospecting plays. A play is a trigger that leads to a recommended prospecting action. For example, “a former champion has moved to a new company” → “Connect on LinkedIn and congratulate to the new job”.
This use case is most helpful when:
your inbound pipeline is not sufficient to hit your companies revenue goals and you have to start an outbound motion
you fell short of hitting your outbound goals and have to increase rep productivity
new reps take a long time to onboard since you don't have a consistent and structured outbound engine
you bought a lot of 3rd party buying signals (job change, topic intent, hiring intent, etc) but don't have a way for sales to take action on all these signals
Prioritize target accounts with Scoring
MadKudu can analyze the first and third party signals and attributes that historically led to a successful outcome. With that you will get a score that allows you identify the accounts to go after (first) and which ones not to distribute to your Sales team.
This use case is most helpful when:
you have a large TAM and need to find a starting point for your outbound efforts
you are balancing the book of accounts of your teams and need to make sure each rep gets the same quality of accounts
Automate ABM sales outbound tasks
MadKudu identifies leads that fall into a specific audience for example 'people who have changed jobs to a new company in your TAM' and enroll these in an automated sequence in your Sales engagement system.
This use case is most helpful when:
you want to automate sales outreach so your sales team work your outbound contacts more consistently
you need to scale up your outbound efforts without increasing headcount
Give sellers 360 account insights (single pane of glass)
MadKudu aggregates all 1st, 2nd and 3rd party buying signals both, from your systems as well as from the MadKudu signal catalog and brings that data into a single view right within Salesforce or your Sales Engagement System. No need for multiple logins, jumping between tabs and losing a lot of time finding relevant information.
This use case is most helpful when:
your sellers are spending a lot of manual effort for their account research. They have to log into different tools and systems to get the information they need to inform their outreach
Capture buying signals (from 1st/2nd/3rd-party buying signals like LI activity, job postings, …)
MadKudu sources relevant buying signals from LinkedIn, job boards, communities, etc and combines the data with the signals you are already capturing. Bringing all those signals into one place allows you to action on all signals in a single system.
This use case is most helpful when:
you exerted the 1st party data you are collecting and you need more ways to reach out to prospects
your outbound messages lack relevance and you need more information for your sellers to increase their effectiveness