MadKudu helps hundreds of companies get more pipeline from their inbound motion.
Read along to learn more about each use case. Once you’ve identified your use case, here is how to get started.
Qualify and Prioritize inbound leads with Scoring
MadKudu will analyze the first and third party signals and attributes that historically led to a successful outcome. With that you will get a score that allows you to prioritize the inbound leads that are more likely to convert to pipeline and revenue. More details can be found here (link to scoring documentation)
This use case is most helpful when:
You get a large number of inbound leads leads each month and your sales team does not have the capacity to go after all of them
Or your MQL-to-Opp conversion rate is low and your sellers wish they got leads that were better qualified
Automate outreach tasks on inbound leads
MadKudu identifies leads that fall into a specific audience for example 'people who attended last weeks webinar' and enroll these in an automated sequence in your Sales engagement system.
This use case is most helpful when:
you want to automate sales outreach so your sales team work your inbound leads more consistently
you are going after an SMB or MidMarket segment with relatively low ACV and you need to make sure your acquisition costs stay low
Run Inbound Sales Plays
MadKudu assigns specific and relevant outreach messages to respective MQL types so every MQL gets treated the right way. For Example the ‘Webinar MQL’ gets a specific webinar follow up message ideally split by Persona while the ‘Buyer that hit your pricing page’ gets a message offering support in right sizing an offer.
This use case is most helpful when:
your MQL to SQL conversion rate is low since your sales team is treating all MQLs the same
your sales team has to do a lot of manual research to identify what the right way to reach out to your MQLs is
Run Warm Outbound Sales Plays
MadKudu Copilot provides your Sales team with leads to reach out to that may not be an MQL yet but should still be hit by Sales with a relevant message. For example ‘people looking at your website that you used to have an open opportunity with but that didn’t convert’. These Sales Plays capture leads beyond your MQL funnel and make it easy for Sales to reach out to
This use case is most helpful when:
You have an inbound pipeline goal to hit but your number of qualified leads (MQLs) is not sufficient
You want to make sure your sales team is treating MQLs consistently with the right message