Who uses MadKudu?

Your organization has chosen MadKudu to help improve your GTM efficiency.

Now, you're probably wondering, "What does this mean for me?"

Here’s a breakdown of how different teams use MadKudu.

Account Executive / BDR / SDR

You’ll use MadKudu in your day-to-day to:

  • Prioritize leads and accounts to focus on the few most likely to respond

  • Get insights on your prospects to have context before you reach out

  • Get alerts when a prospect is showing reasons to engage

  • Automate your prospecting with recommended emails and actions

Sales managers

You’ll use MadKudu to:

  • Coach your team to use the plays that has been proven to work

  • Test and refine sales plays by having visibility on which plays work and which ones do not

SalesOps / RevOps

After getting your Sales team setup, you’ll be able to

  • Implement and roll out new prospecting plays in collaboration with Sales managers

  • Track adoption of MadKudu by your sales team to make sure your stack is fully leveraged

Marketing Ops

You’ll use MadKudu to:

  • Turn on AI-powered scoring models to create MQLs, MQAs, PQLs, PQAs, etc that show high conversion rates

  • Explain why leads and accounts are scored a certain way

  • Tune your scoring based on your sales team's feedback and GTM results

  • Get insights into your ICP and prospect behavior