Here is how you can use MadKudu to generate more pipeline from your ABM motion and increase team productivity:
Automate ABM plays/campaigns
Identify qualified Accounts to run ABM campaigns against
Read along to learn more about each use case.
Automate ABM plays/campaigns
MadKudu gives your marketing team tens of proven prospecting plays. A play is a trigger that leads to a recommended prospecting action. For example, “Companies that started hiring for roles which are core users of your product” → “Reach out to potential hiring managers to see if they are expanding their team and with that have the need for your solution”.
This use case is most helpful when:
your marketing team is seeking to warm up accounts before they are sent to sales for prospecting
you run one-off ABM campaigns with different signals from different systems which is inefficient
you bought a lot of 3rd party buying signals (job change, topic intent, hiring intent, etc) but don't have a way for sales to take action on all these signals
Identify qualified Accounts to run ABM campaigns against
MadKudu will analyze the first and third party signals and attributes that historically led to a successful outcome. With that you will get a score that allows you to segment your Accounts that are more likely to be in market. More details can be found here.
This use case is most helpful when:
you have a very large volume of accounts / a large TAM and need to prioritize which accounts to prospect into first