What are MadKudu's core use cases

GTM teams use MadKudu to increase pipeline generation and GTM efficiency across most GTM motions.

Below is a list of common use cases.

Outbound

  • Run Outbound Sales plays

  • Prioritize target accounts with Scoring

  • Automate Sales outbound tasks

  • Give sellers 360 account insights (single pane of glass)

  • Capture buying signals (from 1st/2nd/3rd-party buying signals like LI activity, job postings, …)

Learn more here.

Account Based Marketing

  • Automate ABM plays/campaigns

  • Identify qualified Accounts to run ABM campaigns against

Learn more here.

Inbound

  • Qualify and Prioritize inbound leads with Scoring (MQLs, MQAs)

  • Automate outreach tasks on inbound leads

  • Run Inbound Sales plays

  • Run Warm Outbound Sales Plays

Learn more here.

Product-led Sales (PLS)

  • Run PLS Sales plays

  • Qualify and prioritize Product users and accounts with Scoring (PQLs, PQAs)

  • Automate outreach tasks

  • Get 360 insights on product users and accounts

Learn more here.

Expansion

  • Run Expansion Sales plays

  • Identify Expansion opportunities with Scoring

  • Automate outreach tasks

  • Give sellers actionable 360 insights on their accounts

Learn more here.