How to track your LinkedIn company posts engagement with HG Insights

  • Updated on May 13, 2026
  • Published on Oct 9, 2024
  • 2 minute(s) read
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LinkedIn Signals Setup Guide for Admins

Who this article is for:

Admins managing integrations and tools for sales teams.

LinkedIn signals enable your marketing and sales team to identify key intent signals from LinkedIn, such as prospects commenting, reacting, or sharing your company’s posts. By leveraging these insights, your team can:

  • score leads and accounts including their LinkedIn engagement with your company via the Data Studio

  • get alerted when prospects engage with your LinkedIn company account via Sales Copilot.

Availability

LinkedIn signals are available as a premium signals add-on. Ensure your subscription includes this feature before proceeding.

Pre-requisites

  • LinkedIn signals must be enabled as part of your HG Insights subscription.

  • You need admin access to the RGI Platform.

Step 1: Connect Your Company LinkedIn Account

  1. Log into the RGI Platform

  2. Navigate to Integrations > LinkedIn.

  3. Enter your company’s public LinkedIn URL (e.g., https://www.linkedin.com/company/example/).

  4. Click Save.

Hg Insights will begin syncing your company’s LinkedIn post engagement data. Note: Historical data sync may take a few hours.

Step 2: Refresh the Event Mapping for the changes to apply

To ensure LinkedIn events appear in Copilot, you must refresh and publish a new event mapping.

Follow these steps:

  • Navigate to your account https://admin.hginsights.com

  • Go to the Mapping section > Event mapping >

  • Click to edit any connected integration

  • Start a new draft, but do not make any changes to the mapping

  • Save the draft

  • Publish event mapping!

    This process refreshes the LinkedIn signals and ensures they display correctly in Copilot and usable to build a scoring in Data Studio

To use Linkedin signals in Sales Copilot

Step 3: Add LinkedIn Playbooks to Your Teams’ Copilot Accounts

To enable your sales team to act on LinkedIn engagement signals:

  1. Log into Copilot (installed in Salesforce or via the Chrome extension).

  2. In the left navigation bar, click +New playbook, then select Playbook library.

  3. Choose the LinkedIn playbooks.

  4. Assign a Gong/Outreach/Salesloft sequence to each playbook.

  5. Adjust sharing settings to either the entire org or specific teams.

  6. Click Save playbooks.

Your sales team is now ready to use LinkedIn engagement data in their workflows.

To use Linkedin signals in Lead or Account Engagement scores

Step 3: Add LinkedIn Playbooks to Your Teams’ Copilot Accounts

  • Navigate to the Data Studio https://studio.hginsights.com

  • Create a new Lead Engagement model or Account Engagement model , or open an existing engagement model

  • Load a training dataset

  • in the Event Weights section, adapt the weights of the LinkedIn events

See this article for further help on building Lead and Engagement models

Troubleshooting and Support

If you encounter issues during setup, contact us at customersupport@hginsights.com.

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