How to track your LinkedIn company posts engagement with MadKudu

  • Updated on Dec 18, 2024
  • Published on Oct 9, 2024
  • 1 minute(s) read

Who this article is for:

Admins managing integrations and tools for sales teams.

LinkedIn signals are available as a premium signals add-on. Ensure your subscription includes this feature before proceeding.

  • LinkedIn signals must be enabled as part of your MadKudu subscription.

  • You need admin access to the MadKudu console.

  1. Log into the MadKudu Admin console.

  2. Navigate to Integrations > LinkedIn.

  3. Enter your company’s public LinkedIn URL (e.g., https://www.linkedin.com/company/example/).

  4. Click Save.

MadKudu will begin syncing your company’s LinkedIn post engagement data. Note: Historical data sync may take a few hours.

To ensure LinkedIn events appear in Copilot, you must refresh and publish a new event mapping.

Follow these steps:

  • Navigate to https://app.madkudu.com/

  • Go to the Mapping section > Event mapping >

  • Click to edit any connected integration

  • Start a new draft, but do not make any changes to the mapping

  • Save the draft

  • Publish event mapping!

    This process refreshes the LinkedIn signals and ensures they display correctly in Copilot.

To enable your sales team to act on LinkedIn engagement signals:

  1. Log into Copilot (installed in Salesforce or via the Chrome extension).

  2. In the left navigation bar, click +New playbook, then select Playbook library.

  3. Choose the LinkedIn playbooks.

  4. Assign a Gong/Outreach/Salesloft sequence to each playbook.

  5. Adjust sharing settings to either the entire org or specific teams.

  6. Click Save playbooks.

Your sales team is now ready to use LinkedIn engagement data in their workflows.

If you encounter issues during setup, contact us at product@madkudu.com.