Depending on your use case, there are different datapoints that are important to be sent to MadKudu.
Outbound
CRM data (Leads, Contacts, Accounts, Opportunities)
Data should identify companies and persons with attributes and events tied to them.
Website engagement - important pages are:
pricing page views
contact / demo page views
careers page views
legal page views
3rd party intent - examples:
G2 intent
Bombora intent
All behavioral data should include timestamps for recency/frequency metrics.
Account Based Marketing
CRM data (Leads, Contacts, Accounts, Opportunities)
Data should identify companies and persons with attributes and events tied to them.
Website engagement
pricing page views
contact / demo page views
careers page views
legal page views
3rd party intent
G2 intent
Bombora intent
All behavioral data should include timestamps for recency/frequency metrics.
Inbound
CRM data (Leads, Contacts, Accounts, Opportunities)
Data should identify companies and persons with attributes and events tied to them.
Website engagement
pricing page views
contact / demo page views
careers page views
legal page views
Marketing Engagement (Webinars, Content Downloads, etc.)
All behavioral data should include timestamps for recency/frequency metrics.
PLS
CRM data (Leads, Contacts, Accounts, Opportunities)
Data should identify companies and persons with attributes and events tied to them.
product engagement data - important events are:
signup event
inviting user users
collaboration events (e.g. shared project, commented, etc.)
engagement with advanced features
All behavioral data should include timestamps for recency/frequency metrics.
Expansion
CRM data (Leads, Contacts, Accounts, Opportunities)
Data should identify companies and persons with attributes and events tied to them.
product engagement data - important events are:
inviting user users
collaboration events (e.g. shared project, commented, etc.)
engagement with advanced features
user hitting plan limits
All behavioral data should include timestamps for recency/frequency metrics.