Depending on your use case, there are different datapoints that are important to be sent to MadKudu.
Outbound
CRM data (Leads, Contacts, Accounts, Opportunities)
Website engagement - important pages are:
pricing page views
contact / demo page views
careers page views
legal page views
3rd party intent - examples:
G2 intent
Bombora intent
Account Based Marketing
CRM data (Leads, Contacts, Accounts, Opportunities)
Website engagement
pricing page views
contact / demo page views
careers page views
legal page views
3rd party intent
G2 intent
Bombora intent
Inbound
CRM data (Leads, Contacts, Accounts, Opportunities)
Website engagement
pricing page views
contact / demo page views
careers page views
legal page views
Marketing Engagement (Webinars, Content Downloads, etc.)
PLS
CRM data (Leads, Contacts, Accounts, Opportunities)
product engagement data - important events are:
signup event
inviting user users
collaboration events (e.g. shared project, commented, etc.)
engagement with advanced features
Expansion
CRM data (Leads, Contacts, Accounts, Opportunities)
product engagement data - important events are:
inviting user users
collaboration events (e.g. shared project, commented, etc.)
engagement with advanced features
user hitting plan limits