Why use Playbooks?
As a seller, Playbooks help you figuring out which accounts or leads to focus on first with a recommended approach on what to do with each prospect.
As a Sales manager or Sales enablement manager, Playbooks help you replicate and scale the plays your best reps are doing
Here is a practical example.
Before using Playbooks, you have enablement sessions over slides suggesting plays like
"For leads who have downloaded this ebook then you should send them this marketing sequence XXX"
"For leads who visit the Enterprise-specific website pages, send them into the Enterprise offering sequence YYY"
"For qualified product signups, send them into the product sequence ZZZ ".
Now with the Playbooks in MadKudu, your do not need to remember the plays, it's written directly in the playbook description and the sequence pre-selected for you. All this is customizable!