Overview
With LinkedIn integration, MadKudu allows you to leverage critical intent Signals from LinkedIn, such as prospects commenting, reacting, or sharing your company’s posts.
Use Case
If a customer stops responding, but it still liking your company’s LinkedIn posts, it’s a sign they’re engaged. Use the playbook to send a relevant message based on their activity, opening the door for further conversation without being pushy. Even if the prospect is not in your Salesforce, they will still be added to the playbook through contact discovery, ensuring no potential leads are missed.
Why use it?
Generate meetings from people engaging with your company’s LinkedIn content.
Easily view prospects who have liked, commented, or shared your company posts.
Use these signals to send relevant messages to get a higher reply rate.
Bonus
Even if the prospects is not in your Salesforce, they will still be added to the playbook through contact discovery, ensuring no potential leads are missed.