LinkedIn Engagement Playbooks

  • Updated on Dec 16, 2024
  • Published on Oct 16, 2024
  • 1 minute(s) read

Who this article is for:

Sales managers looking to explore additional signals for pipeline generatio

Availability

LinkedIn Signals are available as a premium signal add-on to your MadKudu subscription

Why Use LinkedIn Signals?

LinkedIn signals enable your sales team to identify key intent signals from LinkedIn, such as prospects commenting, reacting, or sharing your company’s posts. By leveraging these insights, your team can:

  • Identify engaged prospects.

  • Personalize outreach with relevant, timely messages.

  • Drive engagement and revenue.

What LinkedIn Signals can we track?

Currently, MadKudu tracks key LinkedIn activities, including:

  • People liking your company’s posts.

  • People commenting on your company’s posts.

  • People sharing your company’s posts.

Plays

  1. Prospect engaging with your company’s LinkedIn post: SDRs/AEs can initiate outreach with a relevant message.

  2. Customer engaging with LinkedIn posts but not responding to emails: CSMs can re-engage and maintain customer relationships.

  3. Prospect not in Salesforce but engaging with LinkedIn posts: SDRs can discover and add new contacts for outreach.

  4. Champions sharing your posts: AMs/CSMs can nurture relationships and leverage referrals.

Outcomes for Sales Managers

  • Increased productivity: Focus on high-intent leads by identifying engaged prospects.

  • Stronger customer relationships: Re-engage customers showing intent on LinkedIn.

  • Improved pipeline generation: Uncover hidden prospects not in Salesforce.

  • Enhanced deal outcomes: Leverage champions sharing your content to drive referrals.

Need Help?

If your team doesn’t yet have access to LinkedIn signals, contact your CSM or reach out to us at product@madkudu.com.