Leverage Job Changes signals for your playbooks

  • Updated on Dec 16, 2024
  • Published on Dec 16, 2024
  • 1 minute(s) read

Who this article is for:

Sales managers looking to explore additional signals for pipeline generation

Availability

Job change signals are available as a premium signals add-on to your MadKudu subscription

Job change signals enable your sales team to identify critical moments when contacts switch companies or change roles. By leveraging these insights, your team can:

  • Reconnect with former buyers and champions at new accounts.

  • Mitigate risks in active deals by monitoring key contact departures.

  • Stay updated on organizational changes within customer or target accounts.

MadKudu tracks key LinkedIn activities, including:

  • People joining a company.

  • People leaving a company.

  • People changing roles within a company.

Here are a few plays your team can run:

  1. Former buyer or champion joining a target account: AEs can leverage existing relationships to get a foot in the door.

  2. Former buyer or champion joining a customer account: AMs/CSMs can onboard them and deepen engagement.

  3. Buyer or champion leaving a target account: AEs can identify deal risk and act proactively.

  4. Buyer or champion leaving a customer account: AMs/CSMs can manage churn risk and protect revenue.

  5. Contact being promoted or changing roles within a company: AEs/AMs/CSMs can follow champions and adapt account strategies.

  • Enhanced account intelligence: Stay ahead of changes in target and customer accounts.

  • Reduced churn risk: Act early when key contacts leave.

  • Stronger relationships: Reconnect with former buyers and champions at new companies.

  • Improved deal outcomes: Mitigate risks in active deals with real-time updates.

If your team doesn’t yet have access to Job Change Signals, contact your CSM or reach out to us at product@madkudu.com.