Leverage Job Changes signals for your playbooks

Job Changes Signals

Who this article is for:

Sales managers looking to explore additional signals for pipeline generation

Availability

Job change signals are available as a premium signals add-on to your MadKudu subscription

Why Use Job Change Signals?

Job change signals enable your sales team to identify critical moments when contacts switch companies or change roles. By leveraging these insights, your team can:

• Reconnect with former buyers and champions at new accounts.

• Mitigate risks in active deals by monitoring key contact departures.

• Stay updated on organizational changes within customer or target accounts.

What Job Change Signals Can Do for Your Team

MadKudu tracks key LinkedIn activities, including:

• People joining a company.

• People leaving a company.

• People changing roles within a company.

Sales Playbooks Powered by Job Change Signals

Here are a few plays your team can run:

1. Former buyer or champion joining a target account: AEs can leverage existing relationships to get a foot in the door.

2. Former buyer or champion joining a customer account: AMs/CSMs can onboard them and deepen engagement.

3. Buyer or champion leaving a target account: AEs can identify deal risk and act proactively.

4. Buyer or champion leaving a customer account: AMs/CSMs can manage churn risk and protect revenue.

5. Contact being promoted or changing roles within a company: AEs/AMs/CSMs can follow champions and adapt account strategies.

Outcomes for Sales Managers

• Enhanced account intelligence: Stay ahead of changes in target and customer accounts.

• Reduced churn risk: Act early when key contacts leave.

• Stronger relationships: Reconnect with former buyers and champions at new companies.

• Improved deal outcomes: Mitigate risks in active deals with real-time updates.

Need Help?

If your team doesn’t yet have access to Job Change Signals, contact your CSM or reach out to us at product@madkudu.com.