Who this article is for:
Sales managers looking to explore additional signals for pipeline generatio
Availabililty
Github signals are a premium signal add-on.
Why Use GitHub Signals?
GitHub signals enable your sales team to identify prospects and customers engaging with your open-source projects. By leveraging these insights, your team can:
Identify technical champions.
Personalize outreach based on engagement.
Build deeper customer relationships.
What MadKudu can track from GitHub:
People starring your repositories.
People forking your repositories.
People contributing code or comments to your repositories.
People opening issues in your repositories.
Sales Playbooks Powered by GitHub Signals
Here are a few plays your team can run:
Prospects starring your repositories: SDRs can initiate outreach and identify technical champions.
Customers contributing to repositories: CSMs can deepen engagement and nurture relationships.
People opening issues: AEs/CSMs can identify potential advocates or address concerns proactively.
Prospects actively forking or engaging with repositories: AEs can recognize buying intent or evaluate technical fit.
Outcomes for Sales Managers
Enhanced lead identification: Discover prospects with technical expertise and interest.
Improved customer relationships: Engage with active contributors and champions.
Proactive account management: Address concerns or recognize advocates early.
Accelerated pipeline generation: Recognize buying signals from technical engagement.
Need Help?
If your team doesn’t yet have access to GitHub signals, contact your CSM or reach out to us at product@madkudu.com.