Account & Contact Intelligence

Why use Account & Contact Intelligence

The Account and Contact Intelligence provide a 360 view on your prospects’ interactions with your website, content, brand, product… to get insights on what matters to them and help you engage with them with the right message.  

How to use the Account & Contact Intelligence

• Customer Fit: understand if the company matches your Ideal Customer Profile based on the company's firmographic and technographic characteristics (eg. industry, size, country, technologies).

  Emoji	Segment	Score	Definition
  ⭐⭐⭐	Very good	85-100	This company matches our Ideal Customer Profile
  ⭐⭐	Good	70-85	This company is a good fit for your product
  ⭐	Medium	50-70	This company is a medium fit for your product
  ❌	Low	0-50	This company does not match your Ideal Customer Profile, or no information is known about this company, or it is a personal/spam domain

• Engagement: understand the level of engagement of the person / account across your different channels (website, marketing content, LinkedIn, product…) over the last 3 months.

  Emoji	Segment	Score	Definition
  🔥🔥🔥	Very high	85-100	This account/person shows a very high activity based on its user activity over the last 90 days. People in the account may have done only a few very important events or a lot of different events over the last 90 days marking them as hot.
  🔥🔥	High	70-85	This account/person shows high activity over the last 90 days.
  🔥	Medium	50-70	This account/person shows some activity over the last 90 days but is not showing a lot of engagement.
  ❄️	Low	0-50	This account/person shows a low to no activity over the last 90 days = This account/person is cold

• Activity feed: get details about the what people in the account have looked into on your website and engaged with on your marketing content… We collect this from your website and integrations.

• Top Users: view who are the top 5 most active contacts on the account, across different sources. Some of these contacts may not be in your Salesforce yet.

• Users: get the full list of contacts associated with the account (in Salesforce or through domain matching), ranked by the most active.

• Top signals: understand reasons for the Customer Fit score.

• Job openings: identify roles the company is hiring for and get more information about the company needs when opening the job description.

• Techs: understand which technologies are used by the company. Hover to see when the tech was first seen (= likely the install date) and last seen. Use this to see if the company is using a competitor to highlight your advantages over this product when reaching out. Or if they are using a partner integration, use this to engage with relevant use cases about your integration.

• Company news: signals happening within the company that are not related to individuals but to their business. Are they opening new job roles usually owning your product? Are they installing new technologies compatible with your product... More to come (fund raising, news, acquisition, annual reports...!)