What are the sources of the data and information provided and used by Madkudu? This article provides the definition and the source of all the standard computations available out of the box by MadKudu in the Data studio. MadKudu provides more than hundreds of computations out of the box that you can use in your model configurations or new computations you would like to create. These computations are data points derived from Clearbit or PredictLeads enrichment data, or from MadKudu's own calculations.
Clearbit provides a list of possible values for some of its data points.
To understand how a computation is defined, you can click on the computation in the Data Studio, under the tab 'Computations'.
Computations prefixed with:
person__* : data coming directly from Clearbit's Person API
company__* : data coming directly come from Clearbit's Company API
predictleads__*: data coming directly from PredictLeads data or transformed
All the rest are from MadKudu's own library
Computations that do not have a date under the column "Updated At" are MadKudu standard computations. The ones that do have a date are custom computations your team has created.
Computation name | Computation description | Data source | Type |
Alexa Global | Global rank of company site traffic as calculated by Alexa (1 being the most trafficked site) | Clearbit | Number |
Alexa Global Bucket | Alexa global rank, by bucket | Clearbit | String |
Alexa Global Bucket Detailed | Alexa global rank, by more detailed buckets | Clearbit | String |
Category Industry | Company Industry. Find the industries provided by Clearbit here. | Clearbit | String |
Comp Cbit Status | Clearbit enrichment status of the domain (valid, invalid, not found) | Clearbit | String |
Comp Site Title | Website title of the company | Clearbit | String |
Company Category Industry | Industry of the company. Find the industries provided by Clearbit here. | Clearbit | String |
Company Category Industry Group | Industry group. Find the industry groups provided by Clearbit here. | Clearbit | String |
Company Category Is Government | Flag if company type is Government | Clearbit | Boolean (0 or 1) |
Company Category Is Nonprofit | Flag if company type is Non Profit | Clearbit | Boolean (0 or 1) |
Company Category Sector | Clearbit | String | |
Company Category Sub Industry | Sub industry. Find the sub industries provided by Clearbit here. | Clearbit | String |
Company Clearbit Id | Clearbit ID | Clearbit | String |
Company Clearbit Status | Clearbit enrichment status of the domain (valid, invalid, not found) | Clearbit | String |
Company Clearbit Timestamp | Timestamp indicating when record data was last refreshed. This should not be used in MadKudu's Studio. | Clearbit | String |
Company Country | Country of company headquarters | Clearbit | String |
Company Crunchbase Handle | Crunchbase handle | Clearbit | String |
Company Description | Description of the company | Clearbit | String |
Company Domain | Company website domain | Clearbit | String |
Company Domain Aliases | List of all domains used for the company | Clearbit | List |
Company Email provider | Flag if the domain is associated with a free email provider (i.e. Gmail). Used for identifying work emails. | Clearbit | String |
Company Enrichment Status | Clearbit enrichment status of the domain (valid, invalid, not found) | Clearbit | String |
Company Error Message |
| Clearbit | String |
Company Facebook Handle | Company’s Facebook Handle | Clearbit | String |
Company Founded Year | Year the company was founded | Clearbit | Number |
Company Geo City | Headquarters city name | Clearbit | String |
Company Geo Country | Headquarters country name | Clearbit | String |
Company Geo Country Code | Headquarters two-character country code | Clearbit | String |
Company Geo Country Inferred | Headquarters country name | Clearbit | String |
Company Geo English Speaking | Flag if the company is in an English speaking country | Clearbit | Boolean (0 or 1) |
Company Geo Gdp Per Capita | Country GDP per Capita (low, medium, high) | Clearbit | String |
Company Geo Lat | Headquarters latitude | Clearbit | String |
Company Geo Lng | Headquarters longitude | Clearbit | String |
Company Geo Postal Code | Headquarters postal/zip code | Clearbit | String |
Company Geo State | Headquarters state name | Clearbit | String |
Company Geo State Code | Headquarters two-character state code | Clearbit | String |
Company Geo Street Name | Headquarters street name | Clearbit | String |
Company Geo Street Number | Headquarters street number | Clearbit | String |
Company Geo Sub Premise | Headquarters suite number | Clearbit | String |
Company Ip | Company IP address | Clearbit | String |
Company Is Disposable | Flag if the email is a disposable email | Clearbit | Boolean (0 or 1) |
Company Is Edu | Flag if company industry is Education Services or the domain is in .edu | Clearbit | Boolean (0 or 1) |
Company Is Fortune 1000 | Flag if a company is a Fortune 1000 | Clearbit | Boolean (0 or 1) |
Company Is Fortune 500 | Flag if a company is a Fortune 500 | Clearbit | Boolean (0 or 1) |
Company Is Personal | Flag if the email is using a free email (gmail, yahoo...) | MadKudu | Boolean (0 or 1) |
Company Legal Name | Legal name of company | Clearbit | String |
Company Linkedin Handle | Company's LinkedIn handle | Clearbit | String |
Company Location | Address of company | Clearbit | String |
Company Logo | Company logo URL | Clearbit | String |
Company Metrics Alexa Rank Global | Global rank of company site traffic as calculated by Alexa (1 being the most trafficked site) | Clearbit | Number |
Company Metrics Alexa Rank Us | US rank of company site traffic as calculated by Alexa (1 being the most trafficked site) | Clearbit | Number |
Company Metrics Employees | Amount of employees | Clearbit | Number |
Company Metrics Google Rank | The Google rank of the company | Clearbit | Number |
Company Metrics Market Cap | Market capitalization for public companies | Clearbit | Number |
Company Metrics Raised | Amount of funding raised in dollars | Clearbit | Number |
Company Mk Domain | Company website domain | MadKudu | String |
Company Mk Status | MadKudu enrichment status of the domain (valid, invalid, not found) | MadKudu | String |
Company Mk Timestamp | This should not be used in MadKudu's Studio. | MadKudu | String |
Company Name | Company Name | Clearbit | String |
Company Object Type |
|
| String |
Company Phone | List of phone numbers mentioned on the company’s website | Clearbit | List |
Company Site Title | Company website title | Clearbit | String |
Company Site Url | Company website URL | Clearbit | String |
Company Size | Bucket for the Employees computation. It is sourced by the computation Employee Range. Learn more here. | MadKudu | String |
Company Tags | List of market categories. Find the tags provided by Clearbit here. It is a string list: several tags are attached to 1 lead. Create computations, overrides or signals from this computation using a 'contains' condition in the Studio. | Clearbit | List |
Company Tech | Array of technology tags. Find the techs provided by Clearbit here. It is a string list: several techs are attached to 1 lead. Create computations, overrides or signals from this computation using a 'contains' condition in the Studio. | Clearbit | List |
Company Timezone | Company country timezone | Clearbit | String |
Company Twitter Avatar | URL of company's Twitter avatar | Clearbit | String |
Company Twitter Bio | Bio of company's Twitter account | Clearbit | String |
Company Twitter Followers | Count of company’s Twitter followers | Clearbit | Number |
Company Twitter Following | Count of Twitter users company is following | Clearbit | Number |
Company Twitter Handle | Twitter handle of company | Clearbit | String |
Company Twitter Id | ID of company's Twitter account | Clearbit | String |
Company Twitter Location | Company location as listed on Twitter | Clearbit | String |
Company Twitter Site | Company website as listed on Twitter | Clearbit | String |
Company Type | The company’s type, either education, government, nonprofit, private, public, or personal. | Clearbit | String |
Company Utc Offset | The offset from UTC in hours in the company’s location | Clearbit | String |
Count Tech Advanced Analytics | Number of Analytics techs (Mixpanel, Heap, Kissmetrics, Piwik, keen.io) from Clearbit's tech enrichment | Clearbit | Number |
Count Tech Online Chat | Number of Online Chat techs within (Intercom, Drift, Zendesk) from Clearbit's tech enrichment detection | Clearbit | Number |
Country Is Us Or Canada | Flag if the company country is United States or Canada | Clearbit | Boolean (0 or 1) |
Created At | Timestamp of when record was pulled by MadKudu. This should not be used in MadKudu's Studio. | MadKudu | String |
Description Contains Platform | Flag if the company description contains the word "platform" | Clearbit | Boolean (0 or 1) |
Description Contains Trial | Flag if the company description contains the word "trial" | Clearbit | Boolean (0 or 1) |
Domain Cnt Bucket | Number of different domains the company has, by buckets | Clearbit | String |
Domain Cnt Bucket | Number of domain aliases for the company by bucket | Clearbit | String |
Email Role | Job role derived from keywords in the lead email | MadKudu | String |
Employee Range | Number of employees of the company, by bucket. It sources the computation Company size. vSMB = 1-10 SMB = 11-100 MidMarket = 101-1000 Ent = 1001+ | Clearbit | String |
Employees | Number of employees of the company. It sources the computation Company size. | Clearbit | Number |
Employees Bucket | Number of employees of the company, by different buckets. | Clearbit | String |
Exclusions | Flag if company industry is in agriculture, a dealership, a church or has a tag "religion", an amazon marketplace, a governmental agency and if email includes "test" or "automation" | MadKudu | Boolean (0 or 1) |
Extra Group Email | Flag if the email contains "team", "marketing", "services" or "accounts" | MadKudu | Boolean (0 or 1) |
Founded Year | Year the company was founded | Clearbit | Number |
Funding Range | Amount of money raised in dollars, by bucket | Clearbit | String |
Geo Is Sf Bay | Flag if a company HQ address zipcode in the list of the San Francisco Bay area zip codes | Clearbit | Boolean (0 or 1) |
Geo Regions | Geographical region of a company HQ, categorized by country code | Clearbit | String |
Has Analyst Title | Flag if a person has a job title which contains the word "analyst" | Clearbit | Boolean (0 or 1) |
Has Cb Handle | Flag if the company has a Crunchbase handle | Clearbit | Boolean (0 or 1) |
Has Cto Title | Flag if a person has a job title which contains the word "cto" | Clearbit | Boolean (0 or 1) |
Has Developer Title | Flag if a person has a job title which contains the word "developer" | Clearbit | Boolean (0 or 1) |
Has Ecom Tech | Flag if a company has an ecommerce tech | Clearbit | Boolean (0 or 1) |
Has Email Service | Flag if a company has a marketing automation tool to send emails, a tech in the following list (eloqua, marketo, pardot, mailchimp) | Clearbit | Boolean (0 or 1) |
Has Engineering Role | Flag if a person has a job role ='engineering' | Clearbit | Boolean (0 or 1) |
Has Enterprise Tech | Flag if a company has enterprise tech(s) in the following list (eloqua, marketo, pardot, omniture_adobe_analytics, taleo) | Clearbit | Boolean (0 or 1) |
Has Esp Tech | Flag if a company has ESP (Email Service Provider) tech(s), a tech in the followiing list (mandrill, marketo, pardot, omniture_adobe_analytics, taleo) | Clearbit | Boolean (0 or 1) |
Has Gh Followers | Flag if a person has GitHub followers | Clearbit | Boolean (0 or 1) |
Has Gh Handle | Flag if person has a github handle | Clearbit | Boolean (0 or 1) |
Has Gh Handle 2 | Flag if person has a github handle | Clearbit | Boolean (0 or 1) |
Has Hr Title | Flag if a person has a title related to Human Resources | Clearbit | Boolean (0 or 1) |
Has In Handle | Flag if a company has a LinkedIn handle | Clearbit | Boolean (0 or 1) |
Has Io Domain | Flag if a company has a domain with the extension ".io" | Clearbit | Boolean (0 or 1) |
Has Raised Capital | Flag if a company has raised more than $0 | Clearbit | Boolean (0 or 1) |
Has Retargeting | Flag if a company has ad retargeting techs in the following list (adroll, facebook_custom_audience, google_adwords) | Clearbit | Boolean (0 or 1) |
Has Site Title | Flag if company has a website title | Clearbit | Boolean (0 or 1) |
Industry | Company industry. Find the industries provided by Clearbit here. | Clearbit | String |
Is Edu | Flag if a company if in Education Services or has a domain which contains ".edu" | MadKudu | Boolean (0 or 1) |
Is English Speaking | Flag if the company is located in an english speaking country | Clearbit | String |
Is Fortune 1000 | Flag if the company is a Fortune 1000 | Clearbit | Boolean (0 or 1) |
Is Fortune 500 | Flag if the company is a Fortune 500 | Clearbit | Boolean (0 or 1) |
Is Group | Flag if company is a group | Clearbit | Boolean (0 or 1) |
Is Marketing Agency | Flag if the company is a marketing agency | Clearbit | Boolean (0 or 1) |
Is Personal | Flag if the email is from personal domain (gmail, yahoo...) or disposable domain | MadKudu | Boolean (0 or 1) |
Is Personal Biz Email | Flag if the email is from personal domain (gmail, yahoo...) but contains business words (consulting, gym, bakery...) | MadKudu | Boolean (0 or 1) |
Is Spam | Flag if the email is detected as a spam | MadKudu | Boolean (0 or 1) |
Is Student | Flag if the email is a student (company is in Education Services, and person has no title detected) | MadKudu | Boolean (0 or 1) |
Market Cap | Company market capitalization | Clearbit | Number |
Maturity Range | Year of creation of the company, by bucket | Clearbit | String |
Mk Job Title | Person role, categorization by MadKudu | Clearbit | String |
Mk Persona List | Company categorization (SMB consulting, MidMarket software...) based on Clearbit | MadKudu | String |
Pers Cbit Status | Clearbit enrichment status of the lead (valid, invalid, not found, personal) | Clearbit | String |
Pers City | City where person location | Clearbit | String |
Pers Country | Country where the person is located | Clearbit | String |
Pers Has Full Name | Flag if the email contains a person first name and last name | Clearbit | Boolean (0 or 1) |
Pers Has Growth In Title | Flag is the person job title contains "growth" | Clearbit | Boolean (0 or 1) |
Pers Has Linkedin | Flag if the person has a linkedin handle | Clearbit | Boolean (0 or 1) |
Pers Has Site | Flag if the person is associated to a website | Clearbit | Boolean (0 or 1) |
Pers Has Title | Flag if the person has a job title detected | Clearbit | Boolean (0 or 1) |
Pers Inferred Country | Country where the person is located | Clearbit | String |
Pers Role | Person role | Clearbit | String |
Pers Seniority | Person seniority | Clearbit | String |
Pers State | State where the person is located | Clearbit | String |
Pers Title | Person's title at given company | Clearbit | String |
Person Aboutme Avatar | URL of person's about.me Avatar | Clearbit | String |
Person Aboutme Bio | Person's bio as listed on about.me | Clearbit | String |
Person Aboutme Handle | about.me handle of person | Clearbit | String |
Person Avatar | The best personal avatar surfaced from a variety of social sources | Clearbit | String |
Person Bio | The most accurate person bio surfaced from a variety of publicly visible social sources | Clearbit | String |
Person Clearbit Id |
| Clearbit | String |
Person Clearbit Status | Clearbit enrichment status of the lead (valid, invalid, not found, personal) | Clearbit | String |
Person Clearbit Timestamp | This should not be used in MadKudu's Studio. | Clearbit | String |
Person Country | Country where the person is located | Clearbit | String |
Person Created At | This should not be used in MadKudu's Studio. | Clearbit | String |
Person Crunchbase Handle | Crunchbase handle of the person | Clearbit | String |
Person Email | Email of the person | Clearbit | String |
Person Employment Domain | The domain for the person’s employer. | Clearbit | String |
Person Employment Name | Company name of the person's employer | Clearbit | String |
Person Employment Role | Role at Company | Clearbit | String |
Person Employment Seniority | Seniority at Company | Clearbit | String |
Person Employment Title | Title at Company | Clearbit | String |
Person Enrichment Status | Clearbit enrichment status of the lead (valid, invalid, not found, personal) | Clearbit | String |
Person Error Message |
| Clearbit | String |
Person Facebook Handle | The Facebook URL for the person. | Clearbit | String |
Person First Name | First name of person (if found) | Clearbit | String |
Person Full Name | Full formatted name of person. Sometimes this will be present even if the givenName or familyName aren’t available | Clearbit | String |
Person Fuzzy | Flag if an exact match was achieved. A false value indicates that email ownership has been verified by additional sources | Clearbit | Boolean (0 or 1) |
Person Geo City | City where the person resides. | Clearbit | String |
Person Geo Country | Country where the person resides | Clearbit | String |
Person Geo Country Inferred | Country where the person resides | Clearbit | String |
Person Geo Lat | Latitude of the person country | Clearbit | String |
Person Geo Lng | Longitude of the person country | Clearbit | String |
Person Geo State | State where the person is located | Clearbit | String |
Person Github Avatar | URL of person's GitHub avatar | Clearbit | String |
Person Github Blog | Person's blog url as listed on GitHub | Clearbit | String |
Person Github Company | Person's company as listed on GitHub | Clearbit | String |
Person Github Followers | Number of Github followers | Clearbit | Number |
Person Github Following | Number of Github following | Clearbit | Number |
Person Github Handle | GitHub handle | Clearbit | String |
Person Github Id | GitHub ID | Clearbit | String |
Person Googleplus Handle | Google Plus handle | Clearbit | String |
Person Gravatar Avatar | URL of person's Gravatar | Clearbit | String |
Person Gravatar Avatars | List of person's Gravatars along with their type (ex: thumbnail) | Clearbit | String |
Person Gravatar Handle | Gravatar handle | Clearbit | String |
Person Gravatar Urls | Website associated with person as listed on Gravatar | Clearbit | String |
Person Is Group |
| Clearbit | Boolean (0 or 1) |
Person Is Spam | Flag if the email is detected as a spam (legacy computation) | Madkudu | Boolean (0 or 1) |
Person Is Student | Flag if the email is detected as a a student’s email | Clearbit | Boolean (0 or 1) |
Person Last Name | Last name of person (if found) | Clearbit | String |
Person Linkedin Handle | The LinkedIn URL for the person | Clearbit | String |
Person Location | City, State and/or Country of person | Clearbit | String |
Person Mk Email |
| MadKudu | String |
Person Mk Status | MadKudu’s enrichment status of the lead (valid, invalid, not found, personal) | MadKudu | String |
Person Mk Timestamp | This should not be used in MadKudu's Studio. | MadKudu | String |
Person Object Type |
|
| String |
Person Site | The person’s website | Clearbit | String |
Person Time Zone | The timezone for the person’s location | Clearbit | String |
Person Twitter Avatar | URL of person’s Twitter avatar | Clearbit | String |
Person Twitter Favorites | Count of tweets person has favorited | Clearbit | Number |
Person Twitter Followers | Count of person’s Twitter followers | Clearbit | Number |
Person Twitter Following | Count of Twitter users person is following | Clearbit | Number |
Person Twitter Handle | The Twitter handle for the person | Clearbit | String |
Person Twitter Id | ID of person’s Twitter account | Clearbit | String |
Person Twitter Location | Person's location as listed on Twitter | Clearbit | String |
Person Twitter Site | Person's website as listed on Twitter | Clearbit | String |
Person Twitter Statuses | Count of tweets by person | Clearbit | Number |
Person Updated At |
|
| String |
Person Utc Offset | The difference in hours from person's timezone to UTC (-12 to 14) | Clearbit | String |
Predicted Revenue | Company revenue as predicted by MadKudu | MadKudu | Number |
Predicted Revenue Segment | Buckets for Predicted Revenue computation | MadKudu | String |
Predicted Traffic | Company website traffic based on Alexa global rank. Learn more more about this computation. | MadKudu | Number |
Predictleads Hiring Category | List of job categories the company is hiring for | PredictLeads | String |
Predictleads Hiring Seniority | List of seniorities the company is hiring for | PredictLeads | String |
Predictleads Hiring Title | List of job titles the company is hiring for | PredictLeads | String |
Predictleads Hiring Title Count | Number of open jobs offers the company is hiring for | PredictLeads | Number |
Predictleads Hiring Title Count Bucket | Number of open jobs offers the company is hiring for, by buckets | PredictLeads | String |
Predictleads Is Hiring | Flag if company has at least 1 job offer open | PredictLeads | Boolean (0 or 1) |
Predictleads Is Hiring Cs | Flag if company has at least 1 job offer open in CS | PredictLeads | Boolean (0 or 1) |
Predictleads Is Hiring Data | Flag if company has at least 1 job offer open in Data | PredictLeads | Boolean (0 or 1) |
Predictleads Is Hiring Engineering | Flag if company has at least 1 job offer open in Engineering | PredictLeads | Boolean (0 or 1) |
Predictleads Is Hiring Hr | Flag if company has at least 1 job offer open in HR | PredictLeads | Boolean (0 or 1) |
Predictleads Is Hiring Marketing | Flag if company has at least 1 job offer open in Marketing | PredictLeads | Boolean (0 or 1) |
Predictleads Is Hiring Product | Flag if company has at least 1 job offer open in Product | PredictLeads | Boolean (0 or 1) |
Predictleads Is Hiring Sales | Flag if company has at least 1 job offer open in Sales | PredictLeads | Boolean (0 or 1) |
Raised | Total amount of funds raised | Clearbit | Number |
Role Is Ceo | Flag if role is CEO | Clearbit | Boolean (0 or 1) |
Role Is Info Tech | Flag if role is IT | Clearbit | Boolean (0 or 1) |
Role Is Ops | Flag if role is Ops | Clearbit | Boolean (0 or 1) |
Role Is Product | Flag if role is Product | Clearbit | Boolean (0 or 1) |
Role Is Sales | Flag if role is Sales | Clearbit | Boolean (0 or 1) |
Seniority Is Director | Flag if person has a seniority of director (based on pers_seniority) | Clearbit | Boolean (0 or 1) |
Seniority Is Exec | Flag if person has a seniority of executive (based on pers_seniority) | Clearbit | Boolean (0 or 1) |
Seniority Is Manager | Flag if person has a seniority of manager (based on pers_seniority) | Clearbit | Boolean (0 or 1) |
Services Industry | Flag if the industry contains "services" (based on company__category__industry) | Clearbit | Boolean (0 or 1) |
Shared Dev Email | Flag is email contains engineering, tools, tech, developer, dev, or it. | MadKudu | String |
Tag Is B2B | Flag if company tags contains "B2B" | Clearbit | Boolean (0 or 1) |
Tag Is B2B Enterprise | Flag if company tags contains "B2B" and "Enterprise" | Clearbit | Boolean (0 or 1) |
Tag Is B2B Saas | Flag if company tags contains "B2B" and "SaaS" | Clearbit | Boolean (0 or 1) |
Tag Is B2C | Flag if company tags contains "B2C" | Clearbit | Boolean (0 or 1) |
Tag Is Crypto | Flag if company description or twitter bio contains blockchain, crypto, bitcoin, litecoin, ethereum, or digital currency | Clearbit | Boolean (0 or 1) |
Tag Is Ecom | Flag is company tags contains "e-commerce" | Clearbit | Boolean (0 or 1) |
Tag Is Entb2B | Flag if company tags contains "B2B" and "Enterprise" | Clearbit | Boolean (0 or 1) |
Tag Is Marketplace | Flag if company tags contains "Marketplace" | Clearbit | Boolean (0 or 1) |
Tag Is Mobile | Flag if company tags contains "Mobile" | Clearbit | Boolean (0 or 1) |
Tags | List of company vertical descriptors. Typically more granular than industry classification. Find the tags provided by Clearbit here. It is a string list: several tags are attached to 1 lead. Create computations, overrides or signals from this computation using a 'contains' condition in the Studio. | Clearbit | List |
Tech | List of technologies used by company. Find the techs provided by Clearbit here. It is a string list: several techs are attached to 1 lead. Create computations, overrides or signals from this computation using a 'contains' condition in the Studio. | Clearbit | List |
Tech Cnt | Number of technologies detected for the company (based on tech) | Clearbit | Number |
Tech Cnt Bucket | Number of technologies detected for the company (based on tech), by bucket | Clearbit | String |
Tech Has Adroll | Flag if company tech stack contains "Adroll" | Clearbit | Boolean (0 or 1) |
Tech Has Tag Manager | Flag if company tech stack contains "Google Tag Manager" or "Adobe Dynamic Tag Management" | Clearbit | Boolean (0 or 1) |
Tech Is Mobile | Flag if company tech stack contains "iOS" or "Android" | Clearbit | Boolean (0 or 1) |
Tld | Top Level Domain of the email (.com, .edu, .au, .org) | Clearbit | String |
Type R | The company’s type, either education, government, nonprofit, private, public, or personal. | Clearbit | String |