It's important to have the right data points in place within MadKudu to ensure that your sales team is reaching out to the right prospects at the right time. In this article, we'll explore some powerful computations that can help you better segment your prospects and improve your customer fit model. By leveraging these data points in your segmentation and in your signals, you can ensure that your segmentation is performant and that your sales teams' outreach is always relevant and effective.
Prerequisites
You are a MadKudu admin or architect
You know how to create a computation
Is this lead using my competitor?
MadKudu's third-party data providers can detect technologies used by your prospects.
Computations to create
Nice! But which competitor are they using exactly?
Where to use these computations?
The computation 'Has Competitor Tech' can be used:
In your statistical segmentation (decision tree)
Reach out to our support team to integrate this data point into your model
Or edit your decision tree if you already know how!
The computation 'Competitor Tech Used' can be used:
In your overrides
In your signals to surface the information to your sales teams - this will help them personalize their outreach!
Is this lead using one of my integrations?
Computations to create
Nice! But which integration are they using exactly?
Where to use these computations?
The computation 'Has Integration' can be used:
In your statistical segmentation (decision tree)
Reach out to our support team to integrate this data point into your model
Or edit your decision tree if you already know how!
The computation 'Integration Used' can be used:
In your overrides
In your signals to surface the information to your sales teams - this will help them personalize their outreach!
Is this lead's title interesting?
MadKudu's third-party data providers or your own enrichment might tell you which title or role a lead has. Cool, but how do you highlight target titles/roles?
Here's how to leverage and convey this information.
Computation to create
Add as many keywords as you'd like to detect in titles or roles.
If 'Title Combined' is not available for you, reach out to our support team to create it for you!
% is used as a wildcard character
Where to use this computation?
The computation 'Has Qualifying Title' can be used:
In your statistical segmentation (decision tree)
Reach out to our support team to integrate this data point to your model
Or edit your decision tree if you already know how!
In combination with other data points (industry, country, company size) in your overrides
In your signal definitions to differentiate a qualifying title from an irrelevant title: