What does HG Insights Platform do?

The HG Insights Platform is an AI-powered Revenue Growth Intelligence (RGI) solution that helps B2B sales, marketing, and RevOps teams improve productivity and accelerate pipeline generation.

It brings together data, AI, and guided actions — empowering every go-to-market team to know where to focus and how to act with precision.

The platform is built around four core components:

Market Analyzer & Audience Builder

The Market Analyzer module helps you explore your total addressable market (TAM), identify whitespace opportunities, and segment accounts based on firmographics, technographics, spend, and intent data.

You can easily filter, visualize, and compare segments, then export those audiences to your CRM or sales tools to activate them.

Learn more: Market Analyzer

Buyer signal aggregation

The HG Platform unifies signals from HG Fabric (tech installs, intent…) and all your systems — CRM, MAP, product usage, web analytics, and external intent providers — to give a single, 360° view of buyer activity and market demand.

Learn more about our system integrations and signals.

AI Scoring & Data Studio

Our AI models continuously analyze millions of data points to uncover the true indicators of buying intent and fit.

By combining your first-party data with HG’s Fabric dataset (technographics, firmographics, intent), the platform identifies which accounts are most likely to convert — and why.  Learn more about HG Insights scoring.

Prospecting Assistant

Built-in AI Agents that recommend plays, messages, and next steps directly inside your sales tools — like Outreach, Gong Engage, or Salesloft — helping every seller take the right action at the right time Learn more about Sales playbooks and Copilot

HG Platform automates account and lead research by consolidating firmographic, technographic, intent, and engagement data into a single pane of glass. Learn more about Account & Contact Intelligence.