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HG fields in HubSpot

  • Updated on Aug 19, 2026
  • Published on Oct 9, 2024
  • 1 minute(s) read
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Which field names do I have? The HG Insights scoring fields have been renamed over time (MadKudu → HG, and “Likelihood to Buy” → “Engagement”). The field / property names in your CRM depend on when your account was set up — check your existing fields, or Settings → Push Configuration in the HG app. All generations are equivalent; only the names differ. Customer Fit and Lead Grade changed prefix only; the Engagement model also changed name.

Field

Older accounts

Interim

Newest accounts

Customer Fit – Score

MK_Customer_Fit_Score__c

MK_Customer_Fit_Score__c

HG_Customer_Fit_Score__c

Customer Fit – Segment

MK_Customer_Fit_Segment__c

MK_Customer_Fit_Segment__c

HG_Customer_Fit_Segment__c

Customer Fit – Signals

MK_Customer_Fit_Signals__c

MK_Customer_Fit_Signals__c

HG_Customer_Fit_Signals__c

Engagement (Lead) – Score

MK_Likelihood_to_Buy_Score__c

MK_Lead_Engagement_Score__c

HG_Lead_Engagement_Score__c

Engagement (Lead) – Segment

MK_Likelihood_to_Buy_Segment__c

MK_Lead_Engagement_Segment__c

HG_Lead_Engagement_Segment__c

Engagement (Lead) – Signals

MK_Likelihood_to_Buy_Signals__c

MK_Lead_Engagement_Signals__c

HG_Lead_Engagement_Signals__c

Engagement (Account) – Score

—

MK_Account_Engagement_Score__c

HG_Account_Engagement_Score__c

Lead Grade – Score

MK_Lead_Grade_Score__c

MK_Lead_Grade_Score__c

HG_Lead_Grade_Score__c

Lead Grade – Segment

MK_Lead_Grade_Segment__c

MK_Lead_Grade_Segment__c

HG_Lead_Grade_Segment__c

You are on the right page if you are looking for the specifications of the fields to create in HubSpot to receive the HG Insights data.

Preview
The HG Insights fields to create (example)

  • The Customer Fit and Engagement models at the Contact level have a set of 3 fields (segment, score, signals).

  • The Lead Grade model at the Contact level has a set of 2 fields (segment, score)

(For a definition of the fields, please refer to this article)

 

HubSpot Contact Object

Customer Fit

  • Name: HG_Customer_Fit_segment

    • FieldType: text

    • Description: HG Insights customer fit segment 

  • Name: HG_Customer_Fit_score

    • FieldType: number

    • Description: HG Insights customer fit score

  • Name: HG_Customer_Fit_signals

    • FieldType: multi-line text

    • Description: HG Insights customer fit signals

Engagement

  • Name: HG_Lead_Engagement_segment

    • FieldType: text

    • Description: HG Insights engagement segment 

  • Name: HG_Lead_Engagement_score

    • FieldType: number

    • Description: HG Insights engagement score

  • Name: HG_Lead_Engagement_signals

    • FieldType: multi-line text

    • Description: HG Insights engagement signals

Lead Grade

  • Name: HG_Lead_Grade_segment

    • FieldType: text

    • Description: HG Insights Lead Grade segment 

  • Name: HG_Lead_Grade_score

    • FieldType: number

    • Description: HG Insights Lead Grade score

 

 

Any question? Please open a ticket.


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