HG fields in HubSpot

  • Updated on Feb 21, 2025
  • Published on Oct 9, 2024
  • 1 minute(s) read
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ou are on the right page if you are looking for the specifications of the fields to create in HubSpot to receive the MadKudu data.

Preview
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  • The Customer Fit and Likelihood to Buy models at the Contact level have a set of 3 fields (segment, score, signals).

  • The Lead Grade model at the Contact level has a set of 2 fields (segment, score)

(For a definition of the fields, please refer to this article)

 

HubSpot Contact Object

Customer Fit

  • Name: mk_customer_fit_segment

    • FieldType: text

    • Description: Madkudu customer fit segment 

  • Name: mk_customer_fit_score

    • FieldType: number

    • Description: Madkudu customer fit score

  • Name: mk_customer_fit_signals

    • FieldType: multi-line text

    • Description: Madkudu customer fit signals

Likelihood to Buy

  • Name: mk_likelihood_to_buy_segment

    • FieldType: text

    • Description: Madkudu likelihood to buy segment 

  • Name: mk_likelihood_to_buy_score

    • FieldType: number

    • Description: Madkudu likelihood to buy score

  • Name: mk_likelihood_to_buy_signals

    • FieldType: multi-line text

    • Description: Madkudu likelihood to buy signals

Lead Grade

  • Name: mk_lead_grade_segment

    • FieldType: text

    • Description: Madkudu Lead Grade segment 

  • Name: mk_lead_grade_score

    • FieldType: number

    • Description: Madkudu Lead Grade score

 

 

Any question? Please open a ticket here.


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