To successfully roll-out Plays to your Sales team(s), we recommend to start with a few very prescriptive and intuitive plays that your Sales reps will have success with. The key is to select plays that have a specific action tied to them (most often a sequence template), and that balance the volume of leads that fall into the plays.
Here are plays we recommend by use case:
Outbound
Reactivated Closed Lost Opp: People that had a lost opportunity with you before are now back on your website
Abandoned Demo Request: People have been looking at your Demo Request / Contact Us pages but have not requested a Demo
Competitor Rip & Replace: A company is using a competitive technology and is likely coming up on a renewal
LinkedIn engagement: People that are a great fit for you are engaging with your Brands LinkedIn content
Account Based Marketing
Reactivated Closed Lost Opp: People that had a lost opportunity with you before are now back on your website
LinkedIn engagement: People that are a great fit for you are engaging with your Brands LinkedIn content
Content Download follow up: Retarget people with Ads that have downloaded content but otherwise not converted to a meeting
Inbound
Handraisers: People that have actively requested a demo or a sales conversation
Webinar MQLs: Webinar attendees that are worth a Sales touch as follow up
VIP Pricing page visits: Buyer personas that are visiting your pricing page
Content MQLs: People that are a great fit and that research content frequently
Product-Led Sales (PLS)
Approaching Plan Limit: People from Accounts that are about to reach their respective plan limit
Recent spike in Usage: People with a recent spike in their usage of your product
Interaction with Enterprise Feature: People that are frequently using advanced features
Plan upgrade views: People that have viewed your plan upgrade pages but have not initiated an upgrade
Expansion
coming soon