Your organization has chosen MadKudu to help improve your GTM efficiency.
Now, you're probably wondering, "What does this mean for me?"
Here’s a breakdown of how different teams use MadKudu.
Account Executive / BDR / SDR
You’ll use MadKudu in your day-to-day to:
Prioritize leads and accounts to focus on the few most likely to respond
Get insights on your prospects to have context before you reach out
Get alerts when a prospect is showing reasons to engage
Automate your prospecting with recommended emails and actions
Sales managers
You’ll use MadKudu to:
Coach your team to use the plays that has been proven to work
Test and refine sales plays by having visibility on which plays work and which ones do not
SalesOps / RevOps
After getting your Sales team setup, you’ll be able to
Implement and roll out new prospecting plays in collaboration with Sales managers
Track adoption of MadKudu by your sales team to make sure your stack is fully leveraged
Marketing Ops
You’ll use MadKudu to:
Turn on AI-powered scoring models to create MQLs, MQAs, PQLs, PQAs, etc that show high conversion rates
Explain why leads and accounts are scored a certain way
Tune your scoring based on your sales team's feedback and GTM results
Get insights into your ICP and prospect behavior