🎓 MadKudu University

For the past 10 years, sellers have generated pipeline by doing mass cold emailing or calling where a seller reaches out to 1000s of companies who have not shown any interest, using a generic template and script. The adoption of email and call auto...

Most companies send inbound leads to their sales team with some form of qualification mechanism in place. Whether it is as simple as removing spam leads or using an elaborate scoring mechanism, not all of these MQLs should be getting the same sales ...

When introducing or updating a lead scoring and MQL mechanism, the key question is how to set the right threshold to decide which leads should become qualified and which shouldn’t. While a data-driven approach can be a good starting point, a few key...

Lead Scoring is great and often necessary, but we frequently see people think about needing scoring without a clear idea of where the business value will actually come from. There are scenarios where it is pretty clear where business value (and he...

How is MadKudu different from 6Sense for SDRs and AEs MadKudu and 6Sense both assist sellers in building more pipeline, but they differ in two key areas: Real Intent vs. Perceived Intent (Dark Funnel Intent) 6Sense relies on dark funnel intent...