GTM teams use HG Insights to increase pipeline generation and GTM efficiency across most GTM motions.
Below is a list of common use cases.
Outbound
Run Outbound Sales plays
Prioritize target accounts with Scoring
Automate Sales outbound tasks
Give sellers 360 account insights (single pane of glass)
Capture buying signals (from 1st/2nd/3rd-party buying signals like LI activity, job postings, …)
Learn more here.
Account Based Marketing
Automate ABM plays/campaigns
Identify qualified Accounts to run ABM campaigns against
Learn more here.
Inbound
Qualify and Prioritize inbound leads with Scoring (MQLs, MQAs)
Automate outreach tasks on inbound leads
Run Inbound Sales plays
Run Warm Outbound Sales Plays
Learn more here.
Product-led Sales (PLS)
Run PLS Sales plays
Qualify and prioritize Product users and accounts with Scoring (PQLs, PQAs)
Automate outreach tasks
Get 360 insights on product users and accounts
Learn more here.
Expansion
Run Expansion Sales plays
Identify Expansion opportunities with Scoring
Automate outreach tasks
Give sellers actionable 360 insights on their accounts
Learn more here.