Companies and Segments

The Companies list help you find companies based on their company profile, their tech stack and intent that you can save as Segments.

Segments allow generating targeted account lists, find whitespace opportunities, better understand a selection of organizations based on their similar technology profiles—and so much more.

There are many ways to create and filter a hyper-targeted list, so this article will explore all the different options available to you. 

Company Type

The Company Type filter allows you to specify how broad you'd like your company sets to be, ranging from only companies at the very top of their corporate hierarchies to every organization in our database regardless of level. If you're running a campaign focused on global headquarters or parent companies in the US, you'll definitely want to use this filter.

We identify and match companies based on URL and normalized URL; normalization is done to standardize the many ways a company might format a URL, e.g. advanceautoparts.com is the same company as shop.advanceautoparts.com.

You can choose from:

Global Headquarters (GHQ) - The highest level parent within a hierarchy. There is only one GHQ per organizational hierarchy, which can span several distinct URLs.

Corporate Parent - The highest level parent of all companies with the same (normalized) URL. There can be several corporate parents per GHQ.

Domestic Parent - The highest level parent within each country of all companies with the same (normalized) URL. This is a great way to view companies with unique product detections, since HG attributes installs to companies via URL/country.

All Entities - This filter will return results for all parent companies and their subsidiaries.

Uploaded Accounts

An easy way to filter for accounts is simply by uploading a list of accounts you'd like to enrich with HG's precision data. You can choose to match accounts, or search for whitespace opportunities. 

Uploading a list will also offer the option of hierarchy matching, which will expand matched entities to include an entire corporate tree. 

Firmographics

Firmographics are key company attributes. Firmographics are incredibly useful for building ICPs, defining scoring profiles, conducting territory planning, and more. With Opportunity Generator, we breakdown firmographics into the following categories:

Target Organizations - Select specific companies you're interested in by company name or URL. You can optionally choose to return results for the entire corporate tree.

Geography - Specify which regions you'd like for your list to return. You can both include and exclude regions by:

Country - Choose from specific countries or country collections. Collections are custom built by your organization if you have a set of countries you'd like to repeat across different lists and segments. 

State/Province - If you'd like to get granular with your search, you can also specific the country and specific state or province of companies to include or exclude. 

Global Presence - This filter allows you search for companies with multi-national hierarchies, hierarchies by specified locations, or no global presence.

Company Type - Also found on the main Opportunity Generator filter navigation, this again refers to allows you to the company set, ranging from companies at the very top of their corporate hierarchies, to every organization in our database regardless of level.

Industry - Include or exclude defined industries, with the option to filter by SIC or NAICS codes.

Revenue Range - Designate a range of known company revenues you'd like to search for.

Employee Range - Designate a range of known employees you'd like to search for.

Tech Installs

Going a level deeper than the Product filter, the Tech Installs filter offers a comprehensive view into what technology products are used by an organization, including installation verification dates, deployment locations, and usage intensity. This is useful if you want to identify companies using products within a certain time frame to understanding when you want to reach out, or if you need more granular insight like vendors and product attributes. You can filter by the following: 

Product Categories - Product categories are the overarching grouping for specific products, e.g. Network Infrastructure or Enterprise Resource Planning Applications. You can refine product categories with Functional Area Intelligence and Install Age. 

Products - You can filter companies by the specific products we find install detections for. You can manually search for products to include, use a Product Collection, or upload a list of products.

Vendors - Search for companies with install detections by vendors, or companies who sell solutions. You can get hyper-specific with vendor install detections, refining by number of installations from a vendor, FAI, and/or Install Age. 

Product Attributes - This filter helps you find companies using products with specific attributes, ranging from AI capabilities to electronic services.

IT Spend Budget

Knowing how much a company can spend before your start targeting them helps optimize your resources, improve campaign targeting, and set expectations—even before your first conversation. Prioritize companies based on their capacity to spend on particular categories of technology. Choose the technology categories relevant for your business needs, and then select a minimum and maximum spend range.

Intent

HG’s Intent data provides visibility into companies' research and evaluation activities around technology products and services, using context to classify if signals are considered whitespace, expansion, or displacement.

Intent Activity - Show companies who have Intent Activity signals for defined topics. The filter will default to show companies with high intent signals (80+), and you can optionally include companies with medium-score (64-80).

Context Types - HG breaks down intent by its contextual relevance to give you a better picture of the motives behind a company's research on a given topic.

Intent Context - This is the why: we classify intent as being a displacement, whitespace, complementary, or expansion motion.

Buyer's Journey - We assign an intent signal as either evaluating or researching to give you insight to the stage of the buyer's journey a company is searching for your intent topics.

Intent Location - Allows you to filter by the location where the signal originated.