HG fields in Eloqua

  • Updated on Nov 5, 2025
  • Published on Oct 9, 2024
  • 1 minute(s) read
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You are on the right page if you are looking for the specifications of the fields to create in Eloqua to receive the HG Insights data.

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  • The Customer Fit and Likelihood to Buy models at the Contact level have a set of 3 fields (segment, score, signals).

  • The Lead Grade model at the Contact level has a set of 2 fields (segment, score)

(For a definition of the fields, please refer to this article)

 

Eloqua Contact Object

Customer Fit

  • Name: mk_customer_fit_segment

    • FieldType: text

    • Description: HG Insights customer fit segment 

  • Name: mk_customer_fit_score

    • FieldType: numeric

    • Description: HG Insights customer fit score

  • Name: mk_customer_fit_signals

    • FieldType: textarea

    • Description: HG Insights customer fit signals

Likelihood to Buy

  • Name: mk_likelihood_to_buy_segment

    • FieldType: text

    • Description: HG Insights likelihood to buy segment 

  • Name: mk_likelihood_to_buy_score

    • FieldType: numeric

    • Description: HG Insights likelihood to buy score

  • Name: mk_likelihood_to_buy_signals

    • FieldType: textarea

    • Description: HG Insights likelihood to buy signals

Lead Grade

  • Name: mk_lead_grade_segment

    • FieldType: text

    • Description: HG Insights Lead Grade segment 

  • Name: mk_lead_grade_score

    • FieldType: numeric

    • Description: HG Insights Lead Grade score

 

 

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