MadKudu field names and specifications

  • Published on Oct 9, 2024
  • 2 minute(s) read

You are on the right page if you are looking for the specifications of the fields to create in your CRM to receive the MadKudu data.

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  • The Customer Fit and Likelihood to Buy models at the Lead/Contact or Account level have a set of 4 fields (segment, score, formatted (the "emojis"), signals).

  • The Lead Grade model at the Lead/Contact level has a set of 3 fields (segment, score, formatted (the "emojis")). The Grade does not exist at the Account level. 

For a definition of the fields, please refer to this article.

Here is a list for Salesforce fields by model, and you'll find in the next section the list of fields for each CRM.

 

Salesforce

This section below applies only for Salesforce

Customer Fit

  • Name: mk_customer_fit_segment__c

    • Data Type: "Text", Length: 255 

    • Related to: Lead, Contact, Account

    • Description: Madkudu customer fit segment 

  • Name: mk_customer_fit_score__c

    • Data Type: Number, Precision: 18, Scale: 0

    • Related to: Lead, Contact, Account

    • Description: Madkudu customer fit score

  • Name: mk_customer_fit_signals__c

    • Data Type: LongTextArea, Length: 1024, VisibleLines: 10

    • Related to: Lead, Contact, Account

    • Description: Madkudu customer fit signals

  • Name: mk_customer_fit__c

    • Data Type: Formula, Formula Return Type: Text

    • Blank Field Handling: Treat blank fields as blanks

    • Related to: Lead, Contact, Account

    • Description: Madkudu customer fit emoji 

    • Advanced Formula: 

      • CASE(mk_customer_fit_segment__c,
'very good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
'good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
'medium', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
IMAGE("https://cdn.madkudu.com/images/cross.png", "Star", 20, 20))

Likelihood to Buy

  • Name: mk_likelihood_to_buy_segment__c

    • Data Type: "Text", Length: 255 

    • Related to: Lead, Contact, Account

    • Description: Madkudu likelihood to buy segment 

  • Name: mk_likelihood_to_buy_score__c

    • Data Type: Number, Precision: 18, Scale: 0

    • Related to: Lead, Contact, Account

    • Description: Madkudu likelihood to buy score

  • Name: mk_likelihood_to_buy_signals__c

    • Data Type: LongTextArea, Length: 1024, VisibleLines: 10

    • Related to: Lead, Contact, Account

    • Description: Madkudu likelihood to buy signals

  • Name: mk_likelihood_to_buy__c

    • Data Type: Formula, Formula Return Type: Text

    • Blank Field Handling: Treat blank fields as blanks

    • Related to: Lead, Contact, Account

    • Description: Madkudu likelihood to buy emoji 

    • Advanced Formula: 

      • CASE(mk_likelihood_to_buy_segment__c ,
'very high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'medium', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
IMAGE("https://cdn.madkudu.com/images/snowflake.png", "Snowflake", 20, 20))

Lead Grade

  • Name: mk_lead_grade_segment__c

    • Data Type: "Text", Length: 255 

    • Related to: Lead, Contact

    • Description: Madkudu Lead Grade segment 

  • Name: mk_lead_grade_score__c

    • Data Type: Number, Precision: 18, Scale: 0

    • Related to: Lead, Contact

    • Description: Madkudu Lead Grade score

  • Name: mk_lead_grade__c

    • Data Type: Formula, Formula Return Type: Text

    • Blank Field Handling: Treat blank fields as blanks

    • Related to: Lead, Contact

    • Description: Madkudu Lead Grade emoji 

    • Advanced Formula: 

    •  CASE(mk_lead_grade_segment__c, 
'A', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_a_s.png", "A", 20, 20), 
'B', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_b_s.png", "B", 20, 20), 
'C', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_c_s.png", "C", 20, 20), 
'D', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_d_s.png", "D", 20, 20), 
IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_e_s.png", "E", 20, 20))  

  •  

Other integrations

Segments fields

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Name

  • mk_customer_fit_segment

  • mk_likelihood_to_buy_segment

  • mk_lead_grade_segment

Specs

  • HubSpot: FieldType: text

  • Eloqua: dataType: text

  • Others: text, length 255 or above

 

 

Scores fields

Preview

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Name

  • mk_customer_fit_score

  • mk_likelihood_to_buy_score

  • mk_lead_grade_score

Specs

  • HubSpot: Number

  • Eloqua: Numeric

  • Others: Number 

Signals fields

Preview

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Name

  • mk_customer_fit_signals

  • mk_likelihood_to_buy_signals

Specs

  • HubSpot: textarea

  • Eloqua: dataType: textArea

  • Other integrations: text or textArea, length 1024 (or above)

 

Any question? Open a ticket here!