MadKudu field names and specifications

You are on the right page if you are looking for the specifications of the fields to create in your CRM to receive the MadKudu data.

Preview


  • The Customer Fit and Likelihood to Buy models at the Lead/Contact or Account level have a set of 4 fields (segment, score, formatted (the "emojis"), signals).

  • The Lead Grade model at the Lead/Contact level has a set of 3 fields (segment, score, formatted (the "emojis")). The Grade does not exist at the Account level. 

For a definition of the fields, please refer to this article.

Here is a list for Salesforce fields by model, and you'll find in the next section the list of fields for each CRM.

 

Salesforce

This section below applies only for Salesforce

Customer Fit

  • Name: mk_customer_fit_segment__c

    • Data Type: "Text", Length: 255 

    • Related to: Lead, Contact, Account

    • Description: Madkudu customer fit segment 

  • Name: mk_customer_fit_score__c

    • Data Type: Number, Precision: 18, Scale: 0

    • Related to: Lead, Contact, Account

    • Description: Madkudu customer fit score

  • Name: mk_customer_fit_signals__c

    • Data Type: LongTextArea, Length: 1024, VisibleLines: 10

    • Related to: Lead, Contact, Account

    • Description: Madkudu customer fit signals

  • Name: mk_customer_fit__c

    • Data Type: Formula, Formula Return Type: Text

    • Blank Field Handling: Treat blank fields as blanks

    • Related to: Lead, Contact, Account

    • Description: Madkudu customer fit emoji 

    • Advanced Formula: 

      • CASE(mk_customer_fit_segment__c,
        'very good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
        'good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
        'medium', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
        IMAGE("https://cdn.madkudu.com/images/cross.png", "Star", 20, 20))

Likelihood to Buy

  • Name: mk_likelihood_to_buy_segment__c

    • Data Type: "Text", Length: 255 

    • Related to: Lead, Contact, Account

    • Description: Madkudu likelihood to buy segment 

  • Name: mk_likelihood_to_buy_score__c

    • Data Type: Number, Precision: 18, Scale: 0

    • Related to: Lead, Contact, Account

    • Description: Madkudu likelihood to buy score

  • Name: mk_likelihood_to_buy_signals__c

    • Data Type: LongTextArea, Length: 1024, VisibleLines: 10

    • Related to: Lead, Contact, Account

    • Description: Madkudu likelihood to buy signals

  • Name: mk_likelihood_to_buy__c

    • Data Type: Formula, Formula Return Type: Text

    • Blank Field Handling: Treat blank fields as blanks

    • Related to: Lead, Contact, Account

    • Description: Madkudu likelihood to buy emoji 

    • Advanced Formula: 

      • CASE(mk_likelihood_to_buy_segment__c ,
        'very high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
        'high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
        'medium', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
        IMAGE("https://cdn.madkudu.com/images/snowflake.png", "Snowflake", 20, 20))

Lead Grade

  • Name: mk_lead_grade_segment__c

    • Data Type: "Text", Length: 255 

    • Related to: Lead, Contact

    • Description: Madkudu Lead Grade segment 

  • Name: mk_lead_grade_score__c

    • Data Type: Number, Precision: 18, Scale: 0

    • Related to: Lead, Contact

    • Description: Madkudu Lead Grade score

  • Name: mk_lead_grade__c

    • Data Type: Formula, Formula Return Type: Text

    • Blank Field Handling: Treat blank fields as blanks

    • Related to: Lead, Contact

    • Description: Madkudu Lead Grade emoji 

    • Advanced Formula: 

    •  CASE(mk_lead_grade_segment__c, 
      'A', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_a_s.png", "A", 20, 20), 
      'B', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_b_s.png", "B", 20, 20), 
      'C', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_c_s.png", "C", 20, 20), 
      'D', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_d_s.png", "D", 20, 20), 
      IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_e_s.png", "E", 20, 20))  
  •  

Other integrations

Segments fields

Preview

mceclip2.png

Name

  • mk_customer_fit_segment

  • mk_likelihood_to_buy_segment

  • mk_lead_grade_segment

Specs

  • HubSpot: FieldType: text

  • Eloqua: dataType: text

  • Others: text, length 255 or above

 

 

Scores fields

Preview

mceclip3.png

Name

  • mk_customer_fit_score

  • mk_likelihood_to_buy_score

  • mk_lead_grade_score

Specs

  • HubSpot: Number

  • Eloqua: Numeric

  • Others: Number 

Signals fields

Preview

mceclip6.png

Name

  • mk_customer_fit_signals

  • mk_likelihood_to_buy_signals

Specs

  • HubSpot: textarea

  • Eloqua: dataType: textArea

  • Other integrations: text or textArea, length 1024 (or above)

 

Any question? Open a ticket here!