Introduction to MadKudu Data Studio

MadKudu Data Studio allows you to easily edit your scoring configuration and much more.

The Studio allows you to

• understand who is your Ideal Customer Profile (ICP) 

• create models during your onboarding and edit them: adding rules based on your Sales team feedback, surfacing more information in your CRM, adjusting the volume of MQLs ... 

• create Computations and Aggregations to export directly to your CRM 

• analyze the DNA of a list of leads 

• create predictive models or simple rule-based segmentations based on Firmographic data, Demographic data and Technographic data

• preview samples of scored leads before updating your model in production

• ... and much more!

Where do I see my model(s)?

In the MadKudu Admin App, click Data Studio and then Open Data studio

Alternatively, you can also go to studio.madkudu.com and authenticate.

You will arrive on the home page where you can 

• View the list of live models, if any

• Click on the model name to Open it 

• Rename model name

• Duplicate the model to start from a copy instead of modifying the model live in your system

• Archive models

• Create new models
  

What are the different models?

• Customer Fit

• PQL = Likelihood to buy at the Person level (which includes the Lead Grade)

• MQA = Likelihood to buy at the Account level

What is the difference between Realtime and Batch? 

The Customer Fit model can be used to score your leads in Real-time, to send your leads straight to Sales as soon as they request a demo for example or as soon as they are created in your CRM, while a batch scoring would make sure their score is regularly updated with any additional information collected. Learn more about realtime and batch scoring. 

The real-time model can only use the data available... in real time, while the batch model can use all the data you have in your CRM, from your Enrichment provider or Sales input. Therefore the 2 models do not have access to the same information and therefore need to be built separately. Learn more about how MadKudu uses your CRM data in the customer fit model.