Clay is an awesome tool to enrich and prioritize lists of prospects and companies for your Marketing or Sales campaigns (list of event attendees, target account list...). 

Use MadKudu x Clay native integration to score your prospects based on firmographics, demographics and technographic data points directly in Clay with MadKudu's AI scoring 

Pre-requisites

• You have a Clay account and a MadKudu account

• Note: You can use Clay x MadKudu on any Clay and MadKudu plan. To customize the scoring to your business, you'll need a paid MadKudu plan and a Clay starter plan or higher. 

How to use MadKudu x Clay

1. Log into your Clay account 

2. Open a table that has a column email

3. Click on Add Enrichment at the top right corner and search for MadKudu then select the action
   
   
    

4. If you use Clay's API key, a default scoring model will be used. To use your own Customer Fit model, enter your own API key 

   • Where to find your MadKudu API Key? Log into app.madkudu.com > Integrations > MadKudu API

5. Select the column of emails to score and click Next 

6. Select the properties you'd like to return: Customer Fit segment, Score and Signals 

   
   

7. Then Save and Run! 

Any questions or feedback? send us an email at product@madkudu.com