You are on the right page if you are looking for the specifications of the fields to create in your CRM to receive the MadKudu data.

Preview

The Customer Fit and Likelihood to Buy models at the Lead/Contact or Account level have a set of 4 fields (segment, score, formatted (the "emojis"), signals).
The Lead Grade model at the Lead/Contact level has a set of 3 fields (segment, score, formatted (the "emojis")). The Grade does not exist at the Account level.

For a definition of the fields, please refer to this article.

Here is a list for Salesforce fields by model, and you'll find in the next section the list of fields for each CRM.

Salesforce

This section below applies only for Salesforce

Customer Fit

Name: mk_customer_fit_segment__c
- Data Type: "Text", Length: 255
- Related to: Lead, Contact, Account
- Description: Madkudu customer fit segment
Name: mk_customer_fit_score__c
- Data Type: Number, Precision: 18, Scale: 0
- Related to: Lead, Contact, Account
- Description: Madkudu customer fit score
Name: mk_customer_fit_signals__c
- Data Type: LongTextArea, Length: 1024, VisibleLines: 10
- Related to: Lead, Contact, Account
- Description: Madkudu customer fit signals

Name: mk_customer_fit__c

Data Type: Formula, Formula Return Type: Text
Blank Field Handling: Treat blank fields as blanks
Related to: Lead, Contact, Account
Description: Madkudu customer fit emoji

Advanced Formula:

CASE(mk_customer_fit_segment__c,
'very good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
'good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
'medium', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
IMAGE("https://cdn.madkudu.com/images/cross.png", "Star", 20, 20))

Likelihood to Buy

Name: mk_likelihood_to_buy_segment__c
- Data Type: "Text", Length: 255
- Related to: Lead, Contact, Account
- Description: Madkudu likelihood to buy segment
Name: mk_likelihood_to_buy_score__c
- Data Type: Number, Precision: 18, Scale: 0
- Related to: Lead, Contact, Account
- Description: Madkudu likelihood to buy score
Name: mk_likelihood_to_buy_signals__c
- Data Type: LongTextArea, Length: 1024, VisibleLines: 10
- Related to: Lead, Contact, Account
- Description: Madkudu likelihood to buy signals

Name: mk_likelihood_to_buy__c

Data Type: Formula, Formula Return Type: Text
Blank Field Handling: Treat blank fields as blanks
Related to: Lead, Contact, Account
Description: Madkudu likelihood to buy emoji

Advanced Formula:

CASE(mk_likelihood_to_buy_segment__c ,
'very high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'medium', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
IMAGE("https://cdn.madkudu.com/images/snowflake.png", "Snowflake", 20, 20))

Lead Grade

Name: mk_lead_grade_segment__c
- Data Type: "Text", Length: 255
- Related to: Lead, Contact
- Description: Madkudu Lead Grade segment
Name: mk_lead_grade_score__c
- Data Type: Number, Precision: 18, Scale: 0
- Related to: Lead, Contact
- Description: Madkudu Lead Grade score

Name: mk_lead_grade__c

Data Type: Formula, Formula Return Type: Text
Blank Field Handling: Treat blank fields as blanks
Related to: Lead, Contact
Description: Madkudu Lead Grade emoji
Advanced Formula:

 CASE(mk_lead_grade_segment__c, 
'A', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_a_s.png", "A", 20, 20), 
'B', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_b_s.png", "B", 20, 20), 
'C', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_c_s.png", "C", 20, 20), 
'D', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_d_s.png", "D", 20, 20), 
IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_e_s.png", "E", 20, 20))

Other integrations

Madkudu Segment fields

Preview

Name

mk_customer_fit_segment
mk_likelihood_to_buy_segment
mk_lead_grade_segment

Specs

HubSpot: FieldType: text
Eloqua: dataType: text
Others: text, length 255 or above

Madkudu Score fields

Preview

Name

mk_customer_fit_score
mk_likelihood_to_buy_score
mk_lead_grade_score

Specs

HubSpot: Number
Eloqua: Numeric
Others: Number

Signals fields

Preview

Name

mk_customer_fit_signals
mk_likelihood_to_buy_signals

Specs

HubSpot: textarea
Eloqua: dataType: textArea
Other integrations: text or textArea, length 1024 (or above)

Any question? Open a ticket here!

MadKudu field names and specifications

Salesforce

Customer Fit

Likelihood to Buy

Lead Grade

Other integrations

Madkudu Segment fields

Madkudu Score fields

Signals fields