Pre-requisites
You have a Clearbit Reveal subscription
You have a Segment account
Your website is tracked via Segment
Your website pages from Segment are mapped in the event mapping
Step 1: Check MadKudu is receiving your website web visits and that they are mapped
Connect to your MadKudu account app.madkudu.com
Go to the Data tab on the left side nav bar then Segment
Scroll down the last table Most frequent pages in the last 6 months and make sure you see the URL paths corresponding to your website
Now check your web pages are mapped in the Event mapping. Go to Mapping in the left nav bar then Segment
If you don't see events on the left side corresponding to your website pages, please edit your event mapping following this documentation
Step 2: Connect Segment and Clearbit Reveal following this documentation
Please follow Segment's documentation to connect Reveal to your company website https://segment.com/docs/connections/destinations/catalog/clearbit-reveal/
Once connected, new properties clearbit_reveal_company_domain
will be available in the Segment integration for MadKudu to pull.
Here is how to check this:
Connect to your Segment account
Go to Sources and find your website connected it should have a Javascript logo
In the source, when clicking on the Schema tab, then Identify tab, search in the list of properties "reveal". You should be able to see
Step 3: Activate the de-anonymization option in MadKudu
Please confirm to MadKudu via a support request that the Segment <> Clearbit Reveal connection is established. Please confirm the name of the property at step 1 is clearbit_reveal_company_domain or tell us the exact name if different.
MadKudu will pull the new Clearbit Reveal properties
MadKudu will activate the option to use de-anonymized events
Note: There is no change to make in the Event mapping if your web pages are already mapped in there
Once done, the de-anonymized web visits will automatically be counted in the Account Engagement scoring and the Sales Intelligence with "Anonymous visitor viewed X page"