Enrichment in the MadKudu platform includes firmographic, demographic and technographic data coming from
1st party data from your internal systems (CRM, Marketing Automation...)
e.g. team size you collect on the sign up form, company size your sales team adjusts after getting on a call with the prospect
3rd party data from enrichment vendors you contract directly with MadKudu gets this data through the systems you integrated with our platform.
e.g. HG Insights, ZoomInfo, FunnelBeam, Clearbit, Intricately ...
3rd party data from MadKudu
MadKudu partners with Clearbit and PredictLeads in addition to creating custom enrichment (spam detector, predicted revenue or predicted traffic ...)
MadKudu Tip:
Enrichment from your CRM/MAP collected from your visitors through forms is sometimes the best source of truth or bias based on how the form ask question!
Waterfall enrichment
MadKudu combines these different sources in a waterfall logic. This means you can choose to prioritize your sources of enrichment with a fallback on MadKudu or the other way around
Use cases
Enrichment can be used to
run Sales plays with playbooks (ex: VP Sales at B2B Midmarket US companies)
determine if a Person or Company is a good fit for you through the Customer Fit scoring.
segment your leads or accounts in your CRM based on multiple data points MadKudu has
FAQ
Does MadKudu resell data?
No, MadKudu partners with data vendors to use in playbooks, segmentations and scoring but does not resell or sync the vendords data directly to your CRM. Only scores and segmentations built can be pushed directly to your CRM.