The Displacement Message Writer helps you create compelling competitive messaging. It transforms competitor reviews, customer feedback, and market insights into ready-to-use email sequences your sales team can run immediately.
Use this agent to:
Generate high-quality email messaging
Build sequences based on real competitor weaknesses
Accelerate time to launch for your Competitive Takeout campaigns
Follow the steps below to generate competitive messaging for your next campaign.
How to Use Displacement Message Writer Agent
Login to RGIP and open the Competitive Takeout use case.
Click “Create a takeout campaign” to view the three Competitive Takeout agents.
Click on the Competitive Analyst agent to deep dive into a product. For example, Sumo Logic.
Gather insights from the agent, and choose a competitor to go after. For example, let’s say you’ve chosen Datadog.
In the “What to Say?” tab, select “Analyze TrustRadius Reviews & Generate Takeout Email Sequence” to generate email messaging.
Copy the reviews, and add them to your sales enablement platform (Outreach, Gong, Salesloft) so your team is ready to launch campaigns.
Next Steps
Now that you have messaging in place, get ready to build a Competitive takeout view and launch your first campaign. Visit our Get started with Competitive Takeout documentation to learn more. Or, learn how to build the view here.
Need Help?
If you encounter issues or have questions, contact your CSM or email us at product@hginsights.com.