What is a Computation?
In the context of MadKudu, a computation can be a firmographic, demographic or technographic enrichment trait used in Fit models or segmentations (e.g. industry, company_size, tag_is_b2b, has_dbms_tech, is_hiring...) to identify if a Person or Company is a good fit for you, and to segment and prioritize your Leads, Contacts and Accounts.
What is a Computation used for?
As a feature for a predictive Customer Fit models
As a trait for a point-based Customer Fit models
To create overrides in the Customer Fit models
To surface information to your Sales team in the MadKudu signals field
To segment your database when the computation is directly pushed to your CRM
What data is a computation built on?
Computations are built from demographic, firmographic, or technographic data sources.
This data can come from
enrichment MadKudu has from third-party partners (e.g. Clearbit, PredictLeads)
enrichment MadKudu has built internally (e.g. spam detector, predicted revenue, predicted traffic...)
enrichment you purchase from third-party vendors (e.g HG Insights, ZoomInfo, Bombora, Intricately...)
self declared information you collect from your prospect (from signup form)
sales team direct input in your CRM
To create computations based on enrichment data you collect or purchase, MadKudu needs to be able to pull this data from your CRM.
MadKudu provides ~200 standard computations out of the box for you to use and to build on top of them.
You can create a computation is_hiring_designer by parsing the predictleads_hiring_title looking for the keyword designer
How can I create a computation?
=> Create your own computation following these instructions