(For a definition of the fields, please refer to this article)

Segments fields

  • customer_fit_segment
  • likelihood_to_buy_segment
  • lead_grade_segment

Specs: 

  • Salesforce: Type: "Text", Length: 255
  • HubSpot: FieldType: text
  • Eloqua: dataType: text
  • Others: text, length 255 or above

Name:

  • Salesforce: mk_customer_fit_segment__c, mk_likelihood_to_buy_segment__c, mk_lead_grade_segment__c
  • Other integrations: mk_customer_fit_segment, mk_likelihood_to_buy_segment, mk_lead_grade_segment

Scores fields

Applies to:

  • customer_fit_score
  • likelihood_to_buy_score
  • lead_grade_score

Specs:

  • Salesforce: Type: Number, Precision: 18, Scale: 0
  • HubSpot: Number
  • Eloqua: numeric
  • Others: Number 

Name:

  • Salesforce: mk_customer_fit_score__c, mk_likelihood_to_buy_score__c, mk_lead_grade_score__c
  • Other integrations: mk_customer_fit_score, mk_likelihood_to_buy_score, mk_lead_grade_score

Signals fields

  • customer_fit_signals
  • recent_activity

Specs:

  • Salesforce: Type: LongTextArea, Length: 1024, VisibleLines: 10
  • HubSpot: textarea
  • Eloqua: dataType: textArea
  • Other integrations: text or textArea, length 1024 (or above)

Name:

  • Salesforce: mk_customer_fit_signals__c, mk_recent_activity__c
  • Other integrations: mk_customer_fit_signals, mk_recent_activity

"Formatted" Segment fields

[Salesforce only]

Specs

  • Salesforce: Type: Formula

Formula for mk_customer_fit__c:

CASE(mk_customer_fit_segment__c,
'very good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
'good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
'medium', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20)
,'low', IMAGE("https://cdn.madkudu.com/images/cross.png", "Star", 20, 20))

Formula for mk_likelihood_to_buy__c:

CASE(mk_likelihood_to_buy_segment__c ,
'very high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire"", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'medium', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'low', IMAGE("https://cdn.madkudu.com/images/snowflake.png", "Snowflake", 20, 20))

Formula for mk_lead_grade__c

CASE(mk_lead_grade_segment__c, 
'A', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_a_s.png", "A", 20, 20),
'B', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_b_s.png", "B", 20, 20),
'C', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_c_s.png", "C", 20, 20),
'D', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_d_s.png", "D", 20, 20),
IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_e_s.png", "E", 20, 20))
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