---
title: "Who uses HG Platform?"
slug: "who-uses-madkudu"
updated: 2025-11-06T21:15:12Z
published: 2025-11-06T21:15:12Z
canonical: "help.madkudu.com/who-uses-madkudu"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Who uses HG Platform?

Your organization has chosen HG Insights to help improve your GTM efficiency.

Now, you're probably wondering, "What does this mean for me?"

Here’s a breakdown of how different teams use HG Insights.

### Strategy and Demand Gen

You’ll use **HG** **Market Analyzer** to:

- **Explore your total addressable market (TAM)** and uncover whitespace opportunities
- **Segment and prioritize accounts** based on firmographics, technographics, intent, and spend data
- **Compare market segments and competitor penetration** to inform targeting strategies
- **Export custom audiences** for campaign activation in your CRM or marketing automation tools
- **Measure market coverage and ICP alignment** to optimize go-to-market decisions

### Account Executive / BDR / SDR

You’ll use **HG Sales Copilot** in your day-to-day to:

- **Prioritize leads and accounts** to focus on the few most likely to respond
- **Get insights on your prospects** to have context before you reach out
- **Get alerts** when a prospect is showing reasons to engage
- **Automate your prospecting** with recommended emails and actions

### Sales managers

You’ll use HG Sales Copilot to:

- **Coach your team** to use the plays that has been proven to work
- **Test and refine sales plays** by having visibility on which plays work and which ones do not

### SalesOps / RevOps

After getting your Sales team setup, you’ll be able to

- **Implement and roll out new prospecting plays** in collaboration with Sales managers
- **Track adoption of HG Insights** by your sales team to make sure your stack is fully leveraged

### Marketing Ops

You’ll use HG Data Studio to:

- **Turn on AI-powered scoring models** to create MQLs, MQAs, PQLs, PQAs, etc that show high conversion rates
- **Explain why leads and accounts are scored** a certain way
- **Tune your scoring** based on your sales team's feedback and GTM results
- **Get insights into your ICP** and prospect behavior