---
title: "What signals does HG Insights capture?"
slug: "what-signals-does-madkudu-capture"
updated: 2025-11-06T21:11:59Z
published: 2025-11-06T21:11:59Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What signals does HG Insights capture?

Sales should focus on building relationships and closing deals, not analyzing data switching tabs. That's why we’ve created a platform that turns signals into clear, actionable recommendations (playbooks) to drive actions in Sales Execution platforms. Our strength lies in our ability to make sense of hundreds of different signals from different sources, through identity resolution, standardization and analysis of the most relevant signals.

## **Signals**

Some signals are available out of the box while others are made available through connected integrations with your systems.

![](https://support.madkudu.com/hc/article_attachments/29657389761549)

### Out-of-the-box signals provided by HG Insights

HG Insights provides several signals out of the box that help sales teams execute plays and understand prospects. To leverage these signals, you do not need an account with an external provider or connect a system, only a HG Insights account is required. These signals include:

- **Contact & Company enrichment**: demographic (title, seniority, location…), firmographic (industry, size, geo, tags…), technographic (techs detected)
- **Tech installs:**when companies add a product to their tech stack
- **IT Spend**: how much companies are spending in different product categories
- **Lead / Account Fit Scoring**: how well a lead matches the ideal customer profile based on demographic and firmographic data.
- **Job hiring**: when companies hire for specific roles (designers, sales, recruiters…)
- **Job changes:** when people moved from one company to another
- **LinkedIn engagement**: when people comments, reshare or react to LinkedIn posts
- **GitHub engagement:** when people star, fork, comment, contribute to public Github repos

### Signals available through native integrations

Connecting HG Insights with other systems through native integrations allows accessing other signals. You can activate these integrations from HG Insights app interface. Here are the key additional signals they provide:

- **CRM data:** Lead, Contact, Account, Opportunity, and relationships
  - Integrations: Salesforce, HubSpot
- **Website visits:** page views, actions taken on the website (e.g. demo requests, form fills…)
  - Integrations: Marketo, Eloqua, HubSpot, Segment, Amplitude, Mixpanel, Snowflake, BigQuery, S3
- **Marketing engagement:** content downloads, event or webinar registration and attendance, newsletter subscriptions…
  - Integrations: Salesforce Campaigns, Marketo, Eloqua, HubSpot, Snowflake, BigQuery, S3
- **Product usage**: actions taken in the product and pages viewed (e.g. logged in, added user, shared document…)
  - Integrations: Segment, Amplitude, Mixpanel, Snowflake, BigQuery, S3
- **Email activity**: emails opened, clicked, replied…
  - Integrations: Marketo, Eloqua, HubSpot, Salesforce Tasks, Snowflake, BigQuery, S3
- **Slack community engagement***: people joining the community, posting messages or reacting
  - Integration: Slack
- **Lead / Account Engagement Score**: score based on historical data and behavior patterns.
- **3rd party Intent**:
  - 6sense Keyword Intent
  - G2 Buyer Intent
  - ZoomInfo
  - Integrations: Salesforce, Snowflake, BigQuery, S3, HG Insights
- **Custom**: other enrichment and behavioral signals customers have about people and companies from their systems or providers (support tickets, feedback surveys, news…)
  - Integrations: Snowflake, BigQuery, S3

-