---
title: "What is the Displacement Message Writer Agent?"
slug: "what-is-the-displacement-message-writer-agent"
updated: 2025-12-10T19:58:56Z
published: 2025-12-10T19:58:56Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is the Displacement Message Writer Agent?

> [!NOTE]
> This is a beta feature.
> 
> Displacement Message Writer is currently in beta. You may see improvements and updates as we continue to enhance it. We welcome your feedback at [product@hginsights.com](mailto:product@hginsights.com).

The Displacement Message Writer helps you create compelling competitive messaging. It transforms competitor reviews, customer feedback, and market insights into ready-to-use email sequences your sales team can run immediately.

Use this agent to:

- Generate high-quality email messaging
- Build sequences based on real competitor weaknesses
- Accelerate time to launch for your Competitive Takeout campaigns

Follow the steps below to generate competitive messaging for your next campaign.

## How to Use Displacement Message Writer Agent

1. [Login to RGIP](http://admin.madkudu.com) and open the Competitive Takeout use case.

![Highlighted option for Market Sizing in the strategic planning section of the dashboard.](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/Screenshot 2025-12-02 at 4.28.29 PM.png)

1. Click **“Create a takeout campaign”**to view the three Competitive Takeout agents.

![Instructions for creating a competitive takeout campaign in sales engagement platform.](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/Screenshot 2025-11-25 at 1.21.37 PM.png)

1. Click on the **Competitive Analyst** agent to deep dive into a product. For example, Sumo Logic.
2. Gather insights from the agent, and choose a competitor to go after. For example, let’s say you’ve chosen Datadog.
3. In the **“What to Say?”** tab, select **“Analyze TrustRadius Reviews & Generate Takeout Email Sequence”** to generate email messaging.

![Instructions for creating an email campaign highlighting product advantages and weaknesses.](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/Screenshot 2025-12-01 at 11.43.39 AM.png)

1. Copy the reviews, and add them to your sales enablement platform (Outreach, Gong, Salesloft) so your team is ready to launch campaigns.

## Next Steps

Now that you have messaging in place, get ready to build a Competitive takeout view and launch your first campaign. Visit our [Get started with Competitive Takeout](http://help.madkudu.com/docs/get-started-with-competitive-takeout) documentation to learn more. Or, learn how to build the view [here](http://help.madkudu.com/docs/create-competitive-takeout-view).

## Need Help?

If you encounter issues or have questions, contact your CSM or email us at [product@hginsights.com](mailto:product@hginsights.com).