---
title: "Welcome to HG Insights!"
slug: "welcome"
updated: 2025-11-06T21:00:54Z
published: 2025-11-06T21:00:54Z
canonical: "help.madkudu.com/welcome"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Welcome to HG Insights!

*Formerly MadKudu — now part of the unified HG Platform*

#### **Welcome to HG Insights! 🤗**

We’re here to help your Revenue, Sales, and RevOps teams generate more pipeline, more efficiently by turning your data and market signals into actionable growth insights

The HG Platform combines:

• **HG Fabric Data** — the industry’s richest technographic, firmographic, and intent intelligence, and

• **AI Agents & Activation Workflows**— built-in intelligence that interprets your 1st party data and automates the next best action for every account.

Together, they help your teams understand where to focus and how to act — from strategy to execution, all in one place.

#### What the platform does

The HG Platform connects your first-party data (CRM, marketing automation, product usage) with HG’s global dataset to deliver AI-driven insights and automation across your GTM motions.

It helps you:

• Identify the best accounts and prospects to engage

• Understand why they’re in market and what to say to win them

• Use AI Agents to analyze, prioritize, and personalize outreach at scale

• Automate prospecting and sales follow-ups directly from your existing tools

#### Next steps

If you’re new to HG Platform, here are a few recommendations of articles to check out:

- Learn more about the **core use cases** you can use HG Insights for [here](/v1/docs/what-are-madkudus-core-use-cases-1)
- Learn more about **who will use HG Insights in your organization**, and for what, [here](/v1/docs/who-uses-madkudu)
- Learn more about the **key capabilities of the platform** [here](/v1/docs/what-does-madkudu-do)