---
title: "HG Insights for Account Based Marketing"
slug: "madkudu-for-account-based-marketing"
updated: 2025-11-05T01:42:31Z
published: 2025-11-05T01:42:31Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# HG Insights for Account Based Marketing

Here is how you can use HG Insights to **generate more pipeline** from your ABM motion and **increase team productivity**:

- Automate ABM plays/campaigns
- Identify qualified Accounts to run ABM campaigns against

Read along to learn more about each use case.

### Automate ABM plays/campaigns

HG Insights **gives your marketing team tens of proven prospecting plays**. A play is a trigger that leads to a recommended prospecting action. For example, “Companies that started hiring for roles which are core users of your product” → “Reach out to potential hiring managers to see if they are expanding their team and with that have the need for your solution”.

This use case is most helpful when:

- your marketing team is seeking to warm up accounts before they are sent to sales for prospecting
- you run one-off ABM campaigns with different signals from different systems which is inefficient
- you bought a lot of 3rd party buying signals (job change, topic intent, hiring intent, etc) but don't have a way for sales to take action on all these signals

### Identify qualified Accounts to run ABM campaigns against

HG Insights will **analyze the first and third party signals** and attributes that historically led to a successful outcome. With that you will get a score that allows you to **segment your Accounts** that are more likely to be in market. More details can be found [here](https://help.madkudu.com/docs/account-fit-scoring).

This use case is most helpful when:

- you have a very large volume of accounts / a large TAM and need to prioritize which accounts to prospect into first