---
title: "HG fields in HubSpot"
slug: "madkudu-fields-in-hubspot"
updated: 2025-12-19T11:27:31Z
published: 2025-12-19T11:27:31Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# HG fields in HubSpot

ou are on the right page if you are looking for the specifications of the fields to create in HubSpot to receive the HG Insights data.

Preview ![mceclip0.png](https://support.madkudu.com/hc/article_attachments/360092623212/mceclip0.png)

- The **Customer Fit** and **Likelihood to Buy** models at the **Contact** level have a set of 3 fields (segment, score, signals).
- The **Lead Grade** model at the **Contact** level has a set of 2 fields (segment, score)

(For a definition of the fields, please [refer to this article](/v1/docs/what-are-the-different-scores))

# **HubSpot Contact Object**

## Customer Fit

- Name**: mk_customer_fit_segment**
  - FieldType:***text*
  - Description: HG Insights customer fit segment
- Name: **mk_customer_fit_score**
  - FieldType:***number*
  - Description: HG Insights customer fit score
- Name**: mk_customer_fit_signals**
  - FieldType:***multi-line text*
  - Description: HG Insights customer fit signals

## Likelihood to Buy

- Name**: mk_likelihood_to_buy_segment**
  - FieldType:***text*
  - Description: HG Insights likelihood to buy segment
- Name: **mk_likelihood_to_buy_score**
  - FieldType:***number*
  - Description: HG Insights likelihood to buy score
- Name**: mk_likelihood_to_buy_signals**
  - FieldType:***multi-line text*
  - Description: HG Insights likelihood to buy signals

## Lead Grade

- Name**: mk_lead_grade_segment**
  - FieldType:***text*
  - Description: HG Insights Lead Grade segment
- Name: ***mk_lead_grade_score***
  - FieldType:***number*
  - Description: HG Insights Lead Grade score

*Any question? Please open a ticket.*

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