---
title: "HG Insights field names and specifications"
slug: "madkudu-field-names-and-specifications"
updated: 2026-04-03T02:41:43Z
published: 2026-04-03T02:41:43Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# HG Insights field names and specifications

You are on the right page if you are looking for the specifications of the fields to create in your CRM to receive the HG Insights data.

![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(197).png)

- The **Customer Fit** and **Engagement** models at the Lead/Contact or Account level have a set of 4 fields (segment, score, formatted (the "emojis"), signals).
- The **Lead Grade** model at the Lead/Contact level has a set of 3 fields (segment, score, formatted (the "emojis")). The Grade does not exist at the Account level.

For a definition of the fields, please [refer to this article](/v1/docs/what-are-the-different-scores).

Here is a list for Salesforce fields by model, and you'll find in the next section the list of fields for each CRM.

# **Salesforce**

This section below applies only for Salesforce

## Customer Fit

- Name**:****HG_Customer_Fit_Segment__c**
  - Data Type: Picklist
  - Related to: Lead, Contact, Account
  - Description: HG Insights customer fit segment
- Name: **HG_Customer_Fit_Score__c**
  - Data Type: Number, Precision: 18, Scale: 0
  - Related to: Lead, Contact, Account
  - Description: HG Insights customer fit score
- Name**:****HG_Customer_Fit_Signals__c**
  - Data Type: LongTextArea, Length: 1024, VisibleLines: 10
  - Related to: Lead, Contact, Account
  - Description: HG Insights customer fit signals
- Name**:**HG_Customer_Fit__c
  - Data Type: Formula, Formula Return Type: Text
  - Blank Field Handling: Treat blank fields as blanks
  - Related to: Lead, Contact, Account
  - Description: HG Insights customer fit emoji
  - Advanced Formula:

```Custom
CASE(HG_Customer_Fit_Segment__c,
'very good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
'good', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20) + IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
'medium', IMAGE("https://cdn.madkudu.com/images/star.png", "Star", 20, 20),
IMAGE("https://cdn.madkudu.com/images/cross.png", "Star", 20, 20))
```

## Lead Engagement (Lead/Contact)

- Name**:****HG_Lead_Engagement_Segment__c**
  - Data Type: Picklist
  - Related to: Lead, Contact
  - Description: HG Insights lead engagement segment
- Name: **HG_Lead_Engagement_Score__c**
  - Data Type: Number, Precision: 18, Scale: 0
  - Related to: Lead, Contact
  - Description: HG Insights lead engagement score
- Name: **HG_Lead_Engagement_Signals__c**
  - Data Type: LongTextArea, Length: 1024, VisibleLines: 10
  - Related to: Lead, Contact
  - Description: HG Insights lead engagement signals
- Name: **HG_Lead_Engagement__c**
  - Data Type: Formula, Formula Return Type: Text
  - Blank Field Handling: Treat blank fields as blanks
  - Related to: Lead, Contact
  - Description: HG Insights lead engagement emoji
  - Advanced Formula:

```Custom
CASE(HG_Lead_Engagement_Segment__c,
'very high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'medium', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
IMAGE("https://cdn.madkudu.com/images/snowflake.png", "Snowflake", 20, 20))
```

## Account Engagement

- Name**:****HG_Account_Engagement_Segment__c**
  - Data Type: Picklist
  - Related to: Account
  - Description: HG Insights account engagement segment
- Name: **HG_Account_Engagement_Score__c**
  - Data Type: Number, Precision: 18, Scale: 0
  - Related to: Account
  - Description: HG Insights account engagement score
- Name**:****HG_Account_Engagement_Signals__c**
  - Data Type: *LongTextArea, Length: 1024, VisibleLines: 10*
  - Related to: Account
  - Description: HG Insights account engagement signals
- Name**:****HG_Account_Engagement__c**
  - Data Type: Formula, Formula Return Type: Text
  - Blank Field Handling: Treat blank fields as blanks
  - Related to: Account
  - Description: HG Insights account engagement emoji
  - Advanced Formula:

```Custom
CASE(HG_Account_Engagement_Segment__c,
'very high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'high', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20) + IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
'medium', IMAGE("https://cdn.madkudu.com/images/fire.png", "Fire", 20, 20),
IMAGE("https://cdn.madkudu.com/images/snowflake.png", "Snowflake", 20, 20))
```

## Lead Grade

- Name**:** **HG_Lead_Grade_Segment__c**
  - Data Type: Picklist
  - Related to: Lead, Contact
  - Description: HG Insights Lead Grade segment
- Name: **HG_Lead_Grade_Score__c**
  - Data Type: Number, Precision: 18, Scale: 0
  - Related to: Lead, Contact
  - Description: HG Insights Lead Grade score
- Name**:** **HG_Lead_Grade__c**
  - Data Type: Formula, Formula Return Type: Text
  - Blank Field Handling: Treat blank fields as blanks
  - Related to: Lead, Contact
  - Description: HG Insights Lead Grade emoji
  - Advanced Formula:

```Custom
CASE(HG_Lead_Grade_Segment__c,
'A', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_a_s.png", "A", 20, 20),
'B', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_b_s.png", "B", 20, 20),
'C', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_c_s.png", "C", 20, 20),
'D', IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_d_s.png", "D", 20, 20),
IMAGE("https://cdn.madkudu.com/images/lead_grades/grade_e_s.png", "E", 20, 20))
```

### **Troubleshooting - Emojis for Lead / Customer Fit / Engagement scores are not being displayed in Salesforce**

- Make sure the ‘Advanced Formula’ Salesforce field is configured for the problematic score (see above).
- Make sure that [cdn.madkudu.com](http://cdn.madkudu.com) is specified as a Trusted URL in Salesforce ‘Trusted URLs’ section. See [this Salesforce article on](https://help.salesforce.com/s/articleView?id=xcloud.security_trusted_urls_manage.htm&type=5) configuring trusted URLs. ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(704).png)

# **Other integrations**

## **HG Insights Segment fields**

**Name:**

- HG_Customer_Fit_Segment
- HG_Lead_Engagement_Segment / HG_Account_Engagement_Segment
- HG_Lead_Grade_Segment

**Specs:**

- HubSpot: FieldType: text
- Eloqua: dataType: text
- Others: text, length 255 or above

## **HG Insights Score fields**

**Name:**

- HG_Customer_Fit_Score
- HG_Lead_Engagement_Score / HG_Account_Engagement_Score
- HG_Lead_Grade_Score

**Specs:**

- HubSpot: Number
- Eloqua: Numeric
- Others: Number

## **Signals fields**

**Name:**

- HG_Customer_Fit_Signals
- HG_Lead_Engagement_Signals / HG_Account_Engagement_Signals

**Specs:**

- HubSpot: textarea
- Eloqua: dataType: textArea
- Other integrations: text or textArea, length 1024 (or above)

*Any question? Open a ticket!*