---
title: "How to use MadKudu in Clay"
slug: "how-to-use-madkudu-in-clay"
updated: 2024-10-28T23:20:41Z
published: 2024-10-28T23:20:41Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to use MadKudu in Clay

[Clay](https://app.clay.com/) is an awesome tool to enrich and prioritize lists of prospects and companies for your Marketing or Sales campaigns (list of event attendees, target account list...).

Use **MadKudu x Clay******native integration to score your prospects based on firmographics, demographics and technographic data points directly in Clay with MadKudu's AI scoring ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(264).png)

# **Pre-requisites**

- You have a Clay account and a MadKudu account
- Note: You can use Clay x MadKudu on any Clay and MadKudu plan. To customize the scoring to your business, you'll need a paid MadKudu plan and a Clay starter plan or higher.

# **How to use MadKudu x Clay**

1. Log into your [Clay account](https://app.clay.com/)
2. Open a table that has a column **email**
3. Click on **Add Enrichment** at the top right corner and search for **MadKudu******then select the action ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(266).png)
4. If you use **Clay's API key**, a default scoring model will be used. To **use your own Customer Fit model**, enter your own API key
  - Where to find your MadKudu API Key? Log into [app.madkudu.com](https://app.madkudu.com/) > Integrations > MadKudu API
5. Select the column of emails to score and click Next
6. Select the properties you'd like to return: Customer Fit segment, Score and Signals

![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(267).png)
7. Then Save and Run!

Any questions or feedback? send us an email at [product@madkudu.com](https://product@madkudu.com/)