---
title: "How to use additional first-party data with HG Insights?"
slug: "how-to-use-additional-first-party-data-with-madkudu"
updated: 2025-11-05T15:46:16Z
published: 2025-11-05T15:46:16Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to use additional first-party data with HG Insights?

In your CRM, you have enrichment that you want to bring into HG Insights, but you’re not sure how to use it?

Find the best practices here.

## Source of enrichment

You can use enrichment in your CRM that is from fields on the Account, Contact, Lead, or Opportunity objects.

## How to get first-party data into HG Insights

[How to pull additional fields to use in the HG Insights platform?](/v1/docs/how-to-pull-additional-fields-to-use-in-the-madkudu-platform)

## Where to use the first-party enrichment you just pulled

Fields you pull from your CRM into HG Insights can be used in multiple valuable ways:

- As a**Playbook filter**: [How to use event filters in your playbook or explore view](/v1/docs/how-to-use-event-filters-for-your-playbook)
- As a **Copilot column**: [Views and Playbook columns display](https://help.madkudu.com/docs/explore#how-to-use-views)
- As a **Signals display**: [Customer Fit: Signals](/v1/docs/customer-fit-signals) + [Account & Contact Intelligence](/v1/docs/account-contact-intelligence)
- As an **Override for fit scoring**: [Customer Fit: Overrides](/v1/docs/customer-fit-overrides)
- As a **Data point for a fit model**: Ask our support team! support@madkudu.com