---
title: "How to score Salesforce Accounts in Real time with Zapier?"
slug: "how-to-score-salesforce-accounts-in-real-time-with-zapier"
updated: 2025-12-19T11:33:01Z
published: 2025-12-19T11:33:01Z
canonical: "help.madkudu.com/how-to-score-salesforce-accounts-in-real-time-with-zapier"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to score Salesforce Accounts in Real time with Zapier?

You are importing accounts in your CRM and would like to score them as soon as possible?

MadKudu does not support real-time scoring of Salesforce Accounts or HubSpot Companies directly in your CRM but you can set up a Zapier.

Note that we support direct scoring of Salesforce Accounts in batch. [Learn more](/v1/docs/account-fit-scoring)

### **Prerequisites**

- You have a **Zapier account**
- You have **permission to connect** your organization **Salesforce** to Zapier
- You have a **MadKudu account**
- You have created the****[**MadKudu fields in Salesforce**](/v1/docs/how-to-create-madkudu-fields-in-salesforce)at the Account level
- You have subscribed to the [**Account Fit scoring**](/v1/docs/account-fit-scoring)*

*If you have not subscribed to the Account Fit scoring with MadKudu (an add-on to your current plan), then scores won't get updated by MadKudu after this first real-time score sent by Zapier. [Learn more about real-time versus batch scoring.](/v1/docs/batch-versus-real-time-scoring-in-your-integrations)

### **Supported scoring**

- Customer Fit

The Likelihood to Buy score at the account level is not available in realtime in MadKudu API nor in Zapier

# **How to set up the Zapier?**

1. Connect to your Zapier account
2. Click **Make a Zap**
3. Select your **Salesforce** account as the trigger App![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(349).png)
4. Select **New Record** as the event ![mceclip1.png](https://support.madkudu.com/hc/article_attachments/4404887884429/mceclip1.png)
5. Select **MadKudu** as the action
6. Connect your **MadKudu account** using the **API key** in app.madkudu.com > Integrations > API
7. Zapier asks for an Email but our API works with both emails and domains -> enter "**madkudu@**" and select the **field containing the domain of your account** (the cleanest, without [https://,](https://,/) www. ...) In the example below we use "**website**" but you can use a custom field of your choice. ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(350).png)
8. Add **Salesforce** Action
9. Select **Update Record**
10. Select **ID** for the Record to Update ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(351).png)
11. **Update the Salesforce fields**
  - MK Customer Fit Score with **MadKudu Properties Customer Fit Score**
  - MK Customer Fit Segment with **MadKudu Properties Customer Fit Segment**![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(352).png)
  - MK Customer Fit Signals with **MadKudu Properties Customer Fit Top Signals** ![mceclip7.png](https://support.madkudu.com/hc/article_attachments/4404888636429/mceclip7.png)
12. **Test**
13. **Turn on Zap**

You should end up with the following Zap ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(353).png)

The MadKudu scores will be available within 5-10mn in Salesforce after the Account creation.

Any question? *Please open a ticket.*