---
title: "Estimating API Consumption of the HG Integration (CRM enrichment)"
slug: "how-to-estimate-the-volume-of-api-calls-made-by-hg-when-enriching"
updated: 2026-03-12T00:13:04Z
published: 2026-03-12T00:13:04Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Estimating API Consumption of the HG Integration (CRM enrichment)

API consumption is based on a variety of factors. There are some ways to estimate the API calls that will be consumed by the integration - but please be advised this may be subject to change.

> If you find your integration is consuming too much quota, or that you are nearing your quota, please
> 
> - **turn Auto Sync off.**
> - filter your enrichment with **Segments**

The API calls we consume directly relates to the number of Account and Leads we are enriching, and the type of data we are sending over.

For example, a Salesforce org with:

- 5,000 Accounts
- 10,000 Leads
- 10 products selected
- 5 spend categories selected
- Firmograpics enabled

We can estimate that in a 24 hour rolling window, the integration will consume:

(10 * 15_000) # products

+ (5 * 15_000) # it spend categories

+ (2 * 15_000) # firmos

= 255,000 calls