---
title: "HG Insights for Product-Led Sales"
slug: "how-madkudu-helps-you-run-your-product-led-sales-motion"
updated: 2025-11-05T01:43:00Z
published: 2025-11-05T01:43:00Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# HG Insights for Product-Led Sales

Here is how HG Insights can increase your **pipeline generation from your product signups**:

- [Run PLS Sales Plays](/v1/docs/how-madkudu-helps-you-run-your-product-led-sales-motion#run-pls-sales-plays)
- [Qualify and Prioritize Product users and accounts with Scoring (PQL/PQA)](/v1/docs/how-madkudu-helps-you-run-your-product-led-sales-motion#qualify-and-prioritize-product-users-and-accounts-with-scoring-pqlpqa)
- [Automate PLS outreach tasks](/v1/docs/how-madkudu-helps-you-run-your-product-led-sales-motion#automate-pls-outreach-tasks)
- [Get 360 insights on product users and accounts](/v1/docs/how-madkudu-helps-you-run-your-product-led-sales-motion#get-360-insights-on-product-users-and-accounts)

Read along to learn more about each use case. Once you’ve identified your use case, [here](/v1/docs/setting-up-your-plays) is how to get started.

### Run PLS Sales Plays

HG Insights assigns **specific and relevant outreach messages to respective PQL/PQA types** so every PQL/PQA gets treated the right way. For Example the ‘Enterprise Feature PQA’ gets a specific feature highlight message while the ‘User hits plan limit’ gets a message offering support in right sizing their plan.

This use case is most helpful when:

- you are treating all product signups the same by sending a generic welcome message
- your free to paid conversion rate (sales assisted) is low and your Sales team needs to send more relevant messages

### Qualify and Prioritize Product users and accounts with Scoring (PQL/PQA)

HG Insights will **analyze the first and third party signals** and attributes that historically led to a successful outcome. With that you will get a score that allows you to **prioritize your product signup**s that are more likely to purchase a larger plan tier / enterprise plans.

This use case is most helpful when:

- you have a very large volume of product signups and cannot afford to send your Sales team after all of them so you need to prioritize
- you have a lot of user on free or lower tier plans and you want to move them to higher plans

### Automate PLS outreach tasks

HG Insights **identifies users** that fall into a specific audience for example 'users who are close to reaching their plan limit' and enroll these in an **automated sequence in your Sales engagement system**.

This use case is most helpful when:

- you want to automate sales outreach so your sales team work product signups more consistently
- you are going after an SMB or MidMarket segment with low ACV’s and you need to make sure your acquisition costs stay low

### Get 360 insights on product users and accounts

HG Insights **aggregates all 1st, 2nd and 3rd party buying signals**both, from your systems as well as from the HG Insights signal catalog and brings that data into a single view right within Salesforce or your Sales Engagement System. **No need for multiple logins, jumping between tabs and losing a lot of time finding relevant information.**This is particularly important for bringing in product engagement data into your Sales workflow. This lets you use champion development: Identify top active users, learn their use cases, and connect with decision-makers.

This use case is most helpful when:

- your sellers are spending a lot of manual effort for their account research. They have to log into different tools and systems to get the information they need to inform their outreach
- product telemetry and usage metrics are either not accessible for sales at all or in dashboards that are hardly readable and require a separate log in