---
title: "How do I update the field that explains why a lead gets a certain fit score to Sales?"
slug: "how-do-i-update-the-field-that-explains-why-a-lead-gets-a-certain-fit-score-to-sales"
updated: 2025-05-22T13:52:27Z
published: 2025-05-22T13:52:27Z
canonical: "help.madkudu.com/how-do-i-update-the-field-that-explains-why-a-lead-gets-a-certain-fit-score-to-sales"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How do I update the field that explains why a lead gets a certain fit score to Sales?

As a Marketing Ops leader, there are many business questions we need to tackle every day. With MadKudu, we help make answering those questions easier.

## **Story**

One of the **business questions** that we've seen many customers have is:

"How do I update the field that explains why a lead gets a certain score to Sales? (**the Customer Fit Signals field)**

![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(175).png)![mceclip0.png](https://support.madkudu.com/hc/article_attachments/4404632702477/mceclip0.png)

The **trigger** for this is that the Sales team sometimes do not understand why MadKudu provides a certain score to the lead and Marketing Ops wants to improve the signals to help empower the Sales team with the right information.

As a Marketing Ops leader, the **objective** is to improve the signals shown to Sales.

This article covers only the **Customer Fit signals**. Stay tuned for the Likelihood to Buy Signals

## **How to do this via the MadKudu platform?**

- You must be an **Architect or Admin******user to configure this in the Data Science Studio ([studio.madkudu.com](https://studio.madkudu.com/))
- Follow this new guide: [**How to add and edit Customer Fit signals**](/v1/docs/customer-fit-signals)

## **F.A.Q**

### **How can I become an Architect user?**

An **Admin** or other **Architect** user of MadKudu of your organization would need to upgrade your current role to Architect. Learn more about [roles and permissions](/v1/docs/user-roles-permissions)