Gong Engage: Overview

  • Updated on Nov 1, 2024
  • Published on Oct 9, 2024
  • 1 minute(s) read

MadKudu x Gong Engage turns Gong into a one-stop shop for prospecting. Sellers no longer need to switch between multiple tools to find prospects to reach out to and send targeted outreach. MadKudu surfaces prospects directly in your Engage To-Do and actionable insights directly in Gong’s platform to arm sellers with the context they need to prospect effectively.

Why use MadKudu x Gong Engage

This integration allows sales reps to be more productive and efficient when prospecting by identifying prospects to reach out to and accessing valuable insights to personalize their outreach without leaving Gong.

Use Case: Account Based prospecting

  • Account Intelligence: Get a 360 view on your accounts buying intent signals

    • Identify engaged contacts, who has been interacting with your website, marketing content, product, Linkedin posts, Slack community, who is changing job…

    • understand which jobs the company is hiring for, which technologies (competitors, partners..) they are using, to use as a reason to reach out.

    • and what they have engaged with specifically to tailor your outreach

  • Add to Gong Flow: identify contacts to add to Gong Flow in a click

Use Case: Signal Based prospecting

Put your prospecting on autopilot, surfacing prospects from your accounts showing actionable intent signals directly in your MadKudu or Gong Inbox.

  • From MadKudu Inbox: in MadKudu Chrome Extension, add prospects to Gong Flows based on sales plays

  • From your Gong Engage To-Do: in your Gong account, receive in your To Do prospects to reach out to with the relevant message to send based on signals they are showing.

  • and access MadKudu insights when personalizing your email to get context on the person and signals