Why use G2 Buyer intent in MadKudu
Account segmentation: include G2 buyer intent in your account scoring to identify accounts showing intent for your product, category or competitors.
Playbooks: surface these accounts to your reps at the right time, with the recommended action
are they browsing for a solution? send educational content
are they comparing your product with a competitor? highlight your differentiators
..etc
Account intelligence: show your reps what target accounts were looking at specifically
How to send G2 Buyer intent data to MadKudu
Pre-requisites
You have a subscription to G2 Buyer intent data
You have integrated G2 to Salesforce
Your Salesforce is connected to MadKudu
Step 1: Make sure the MadKudu user in Salesforce has access to G2 objects
MadKudu should have read access to the following objects
G2Crowd__G2_Event__c
G2Crowd__G2_Product__c
G2Crowd__G2_Visiting_Organization__c
Make sure to assign a G2 license to the Salesforce integration user.
Step 2: Request activation
MadKudu being connected to your Salesforce, the G2 objects will get pulled into MadKudu.
Please request the activation of the G2 Intent option to be activated via a support request. Please allow 3-5 business days for the request and set up to be complete.
We'll pull the G2 objects from Salesforce and make G2 signals available in the platform.
Step 3: Use G2 signals
Once activated, you’ll see the events
in Copilot, on any account activity feed. Here’s an example
in the Data Studio
when reloading an Account Engagement model dataset
available to use in aggregations
If you are already pushing the Account Engagement scores in Salesforce, the signals field will also display events "Showed intent for {topic}"
Here is the correspondence between what you’d see in your Salesforce and the events showing in MadKudu
G2 Tag | MadKudu Event |
---|---|
Interested in softwares similar to [resource_name] on G2 | |
categories/products.easiest_to_use | Interested in softwares similar to [resource_name] on G2 |
categories/products.highest_rated | Interested in softwares similar to [resource_name] on G2 |
Compared [resource_name] with other providers on G2 | |
'products.competitors' | Viewed competitor pages on G2 ([resource_name]) |
products.details OR products.competitors | Viewed [resource_name] pages on G2 |
products.discuss | Viewed [resource_name] discussion pages on G2 |
products.features | Viewed [resource_name] features on G2 |
products.pricing | Viewed [resource_name] pricing on G2 |
Viewed [resource_name] product page on G2 | |
products.reviews - competitor | Viewed competitor product page on G2 ([resource_name]) |
ad.category_competitor.product_left_sidebar | Viewed ad on G2 |
Other G2 intent event | Other G2 intent event |
You can now
Create playbooks based on G2 events, use the filter Account Activity global event and select among the G2 events
Update your Account Engagement scoring with the new G2 events