---
title: "Contact Discovery - Powered by HG Insights"
slug: "contact-discovery"
updated: 2026-03-18T18:09:52Z
published: 2026-03-18T18:09:52Z
canonical: "help.madkudu.com/contact-discovery"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Contact Discovery

## Why use Contact Discovery

Contact Discovery allows you to get recommended new contacts to reach out to, not yet in your CRM nor in HG Insights. All without leaving HG Insights.

- Get recommendations on key personas missing in your book of accounts with our contact discovery widget ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(163).png)
- Add these key contacts to Salesforce, Gong Flows, Outreach Sequences or Salesloft Cadences.
- Go further and search for additional people with the quick filters

![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(843).png)

  

## How to use Contact Discovery

**Pre-requisite**

- your Admin must have connected Apollo, ZoomInfo or Cognism to HG Insights

1. Log into **Copilot**
2. Open any account
3. Go to tab **Users**
4. In the **Contact Discovery** widget, click on **Discover**. A list of recommended contacts appear
5. Choose an action: Add to Salesforce, Add to Outreach / Gong Engage / Salesloft

> [!NOTE]
> Add to Salesforce not working?
> 
> Please ask your admin to check if HG Insights has the **Create** permission on Lead/Contact in Salesforce

Learn more about the integration with [ZoomInfo](/v1/docs/zoominfo), [Apollo](/v1/docs/apolloio) and [Cognism](/v1/docs/cognism)

## **FAQs**

****How does HG Insights decide which personas to recommend in Contact discovery?****

HG Insights uses an algorithm based on your past opportunities in Salesforce to determine which personas will be most relevant for your sales team to reach out to.

****Can I change the personas that are suggested?****

Not at the moment.

****When you add someone to Salesforce are they created as a lead or contact?****

You have the option to create them as a lead or contact, depending on what works best for your workflows.

****Is Contact Discovery consuming credits?****

When you hit the button to add a contact to Salesforce this consumes **1 credit** from your organization's account with the provider you connected (Apollo, ZoomInfo or Apollo)

****I’m getting an error when trying to Add to Salesforce, why?****

HG Insights needs the ability to create Lead/Contact and write in the following Lead / Contact fields

FirstName

LastName

Email

Title (if available)

Phone (if available)

LeadSource = HG Insights

AccountId (for Contact object)

Company (for Lead object)

Please check with your Salesforce Admin the [permissions associated with the salesforce user connected to HG Insights](/v1/docs/what-salesforce-permissions-does-madkudu-need)